THE NORTH FACE” is a prestigious outdoor brand. With its overwhelming quality, high functionality, and urban design that can also be used for town use, it is a popular brand that has earned high praise from fashionistas as well as outdoor freaks. This issue focuses on The North Face’s down jackets, parkas, and inner vests that are indispensable for winter styling!
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THE NORTH FACE”, one of the world’s most prestigious outdoor brands – What is its history?
THE NORTH FACE” was founded in 1968 in San Francisco, USA. Founded by mountaineer Douglas Tompkins, THE NORTH FACE was once a small outdoor store. Two years later, Kenneth Hupp Kropp, who had studied marketing, took over the store, opening a new chapter in its history. The store’s management changed, but Douglas’ environmental consciousness and the slogan “Never Stop Exploring” remained unchanged, and the same beliefs and unwavering attitude are still in place today. In the 1970s, the company grew rapidly by creating a variety of hit products, including the long-selling “Camp Sierra,” the original down jacket, and the much-talked-about “Sleeping Bag. The brand is a popular brand that is highly supported by people all over the world as a prestigious name in the outdoor industry.
The North Face’s brand name and logo mark are based on the holy land of the outdoors
The North Face brand is named after the “North Face,” the northern part of the mountain range in the northern hemisphere, which is considered the toughest route for mountaineering. This reflects the brand’s spirit of “tackling any challenge or adventure, no matter how difficult, without fear of failure. The brand logo is based on the motif of Half Dome in “Yosemite National Park” in California, USA. The three lines on the side of the logo represent the world’s three major north faces: “Eiger North Face (Switzerland),” “Matterhorn North Face (Switzerland),” and “Grande Jorasses North Face (France),” and the brand name and logo mark also reflect the spirit of the outdoors. The brand name and logo also reflect the spirit of the outdoors.
What are the two activities of “The North Face,” which has valued its relationship with the earth since its foundation?
GREEN IS GOOD”, a program to protect the earth’s greenery while having fun
The “GREEN IS GOOD” project was born out of the desire to reduce environmental impact while having fun. GREENCYCLE,” which collects and recycles any brand of clothing, uses chemical recycling to turn polyester and nylon clothing back into high-purity raw materials. Down clothing is recycled to become raw materials for new down products. The company also consists of three axes, including ” GREEN MATERIAL,” which facilitates the recycling cycle by selecting recyclable materials for manufacturing from the beginning, and ” GREEN MIND,” which strives to create products that will be used for a long time once they are purchased.
The Conservation Alliance,” a program that returns the company’s profits to protect the natural environment.
The Conservation Alliance” is an organization in which companies in the U.S. outdoor industry give a portion of their business profits back to the conservation of the natural environment. Currently, as many as 230 companies in the U.S. are participating in this initiative, and they are making great achievements for the conservation of nature. The North Face, in consideration of the conservation of paper resources, uses environmentally friendly materials such as recycled paper for product tags, sales promotion tools, catalogs, and other items. The thoroughness with which this concept is reflected not only in the products themselves, but also in their accessories, is a testament to the thoroughness of one of the world’s leading outdoor brands.
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