Todd Snyder: What’s the secret behind the New York darling’s attraction to men?

Todd Snyder” is a New York-based brand that offers modern gentleman’s clothing based on American classics and fused with British tailoring. Focusing on Todd Snyder, which enjoys great support from gentlemen around the world, we introduce the appeal of Todd Snyder and its recommended items!

What is Todd Snyder?

Since its establishment by Todd Snyder in 2011 in New York, U.S.A., this men’s fashion brand proposes modern gentleman’s clothing with a mix of British tailoring based on classic American style.

Todd Snyder made a spectacular debut at the 2011 Fall/Winter New York Collections. Immediately after its establishment, the brand was featured as a “hot brand” in men’s fashion magazines around the world, and for the spring/summer of 2016, the brand held a collection in Tokyo with Takashi Kumagai as a stylist, and has received enthusiastic attention here in Japan. The brand has received enthusiastic attention in Japan as well.

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Todd Snyder grew up in Iowa, USA, with an engineer father and artist mother. He studied textiles and fashion design in college, and has worked for GAP, Ralph Lauren, and J. Crew.
Speaking of the fashion industry, he says, “I’m the fat generation of a tailor who has been in Italy for generations, and I’ve had a needle and thread in my hand since I was a child. “I was born and raised in Paris, and I have enjoyed fashion since I was young. There are many people like that. While such brands certainly have their own unique charms, the clothes made by a man like Todd Snyder, who grew up in Iowa, an American state that is far from the fashion industry and is not exactly urban, but has carved out a path for himself with his strong will, also shine in a different light. Next, I would like to introduce the appeal of Todd Snyder in detail.

The appeal of Todd Snyder “A brand founded by a terrific designer who revitalized J. Crew.

Todd Snyder, who was appointed as the head men’s designer at the time, is largely responsible for giving life back to J. Crew, which had been in a difficult situation after withdrawing from the Japanese market, and for bringing the brand to renewed attention throughout the United States and even in Japan.

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As many of you may know, Todd Snyder is responsible for J.Crew’s highly successful “Liquor Shop,” a concept store that mixes J.Crew products with collaborations with famous brands and displays them in a bar-counter-like setting. The collaborations with Timex and Red Wing, which have become commonplace at J.Crew, were realized through the efforts of Todd Snyder, who is devoted to American classics.
<Inside the NY Liquor Shop

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As mentioned above, Todd Snyder is a brand led by an industry leader who not only has experience as a men’s director at Ralph Lauren and GAP, but also rose to the position of senior vice president at J.Crew.

The appeal of Todd Snyder: “A sense of mixing American tradition with British tailoring.

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The brand’s collections are rooted in British tailoring and American classics. As a child, Todd Snyder admired Ralph Lauren. While in college, he learned about dressmaking by drawing patterns and sewing at a tailor’s shop, while leaning towards vintage wear. The clothes he creates are well accepted in Japan, where he has mixed styles from all over the world and created a unique fashion culture. The items he releases are characterized by a good balance of the four major elements of menswear: “tailored,” “work,” “military,” and “sports.

The appeal of Todd Snyder ” Respect & Collaboration with classic brands

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Todd Snyder’s basic stance is, “If there is a genuine brand that we can’t surpass, let’s collaborate with that brand. The main attraction of this brand is that each season it features a full lineup of collaborative items with brands that he admires and loves. He has been able to realize collaborations with a great lineup of brands one after another. The fact that requests for design and detail changes are granted in a way that is unthinkable with other collaborations is a result of Todd Snyder’s brand power, as well as his sincere respect for the brands he works with, and the results and personal connections he has steadily built up during his time at J.Crew. It is a result of Todd’s heartfelt respect for the other brand, as well as the achievements and connections he has steadily built up during his time at J. Crew.

[ VIDEO ] Todd Snyder talks about Mackintosh
This short interview conveys his respect for the long-established brand ” Mackintosh “, well known for its rubberized coats. It would be hard to find a brand that would refuse to collaborate with Todd when he talks like this.

The list of brands and items that Todd Snyder collaborates with is endless, but here are just a few!

Todd Snyder x Timex watches

Todd Snyder’s love of Timex is well known. Based on the popular Timex “Weekender” model, this watch features a black face, a characteristic of military watches from the 1940s and 1950s, which Todd loves, and a brass case for added weight. In addition, the Timex logo was moved down in order to place the Todd Snyder logo mark at the 12 o’clock position. This is an unprecedented detail in a normal collaboration and symbolizes the longstanding relationship of trust between the two companies.

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Todd Snyder x Champion Classic Pocket Crew Sweatshirt

Simple sweatshirt with chest pockets. Made of high quality Canadian sweatshirt fabric, it is comfortable to the touch and has an elegant finish. The logo and name tag on the sleeves are old Champion specifications, and even in the simplicity of this item, Todd Snyder’s unique attention to detail can be felt.

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Todd Snyder x Champion Lettered Sweatshirt

Todd Snyder has been a fan of American couture since he was a child, and the exclusive line with Champion is one of the things he looks forward to each season. The lineup features vintage-inspired fabrics and details and a modern fit.

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Todd Snyder x Cole Haan Suede Shoes

He also released a collaborative series with ” Cole Haan, ” a leading New York brand that releases dress juices. The combination of navy suede with strade tips and other exquisite touches that create a modern nouveau look with a hint of dressiness are the essence of Todd Snyder’s work.

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Todd Snyder x Globe Trotter “Trolley”

The “Trolley” is a collaboration with the iconic British classic brand Globe-Trotter. The design combines tradition and urban stylishness, with a gray body made of classic vulcanized fiber material and black leather corners. The inner lining is made of Todd’s original New York map pattern fabric, and the webbing strap is the same color as the military belt he wears on his favorite watch. The arrangement of the design is a result of Todd’s thorough knowledge of the original down to the smallest detail, which is what makes it so appealing.

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Todd Snyder’s Charm ” TODD JAPAN LINE

Todd Snyder is steadily expanding his product offerings in Japan, and is developing a ” Made in Japan ” project with the aim of establishing a firm foothold in the country.

While these products fall under the category of licensed products, Todd Snyder himself is familiar with Japanese fabric production areas and sewing manufacturers, and the lineup is distinctly different from licensed products that are thrown together by trading companies and Japanese manufacturers and lent out to others. Jackets priced around 120,000 yen in-line are now available for less than 100,000 yen, and they seem to be selling well, thanks to the persuasive power of Mr. Todd Snyder’s glasses.

Todd Snyder’s pea coat TODD JAPAN LINE

Mr. Todd Snyder, who is also a Japanophile, has focused his ” Japan Made Collection ” on made-in-Japan products. This pea coat is made of thick heavy melton, double-breasted with six buttons, and equipped with large side pockets with flaps. This is a gem with a classic yet modern finish.

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Tod Snyder Tailored Jacket Vintage Hopsack TODD JAPAN LINE

This tailored jacket made from FOX BROTHERS hopsack fabric in England is a reliable item that can be universally coordinated with traditional jackets.

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Todd Snyder Tropical Wool Jacket TODD JAPAN MADE

Also from the “JAPAN MADE Collection” series, this jacket uses light tropical wool from British textile manufacturer FOX as its fabric. With its dry feel and light tailoring, this jacket can be used in all seasons. The inside has khaki piping for a “Todd Snyder-like” look.

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Todd Snyder gingham check button down shirt JAPAN MADE collection

Mr. Todd Snyder, who is familiar with garment factories in Japan, personally supervised the production of these garments. Basic button-down gingham check shirt. It has buttons on the back of the collar, a center pleat and hanger loops on the back, and basic American-style details. Available in navy and gray.

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Todd Snyder’s ability is not a feat of the imagination, “winning all the major designer awards!

Not only is he supported by our consumers, but Todd Snyder was named Best New Designer by ” GQ,” the world’s number one international luxury men’s fashion magazine, immediately after his debut. He has also won the FGI Rising Star Award, and has been nominated as a finalist for numerous awards, including the CFDA Swarovski Award and the CFDA Vogue Fashion Fund Award. With a reputation as an industry and consumer favorite, we can’t take our eyes off of Todd Snyder!

For a taste of the world of Tod Snyder, head to ” Tod Snyder Townhouse ” in Shibuya, Tokyo! Currently closed.

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Todd Snyder Townhouse opened in Shibuya, Tokyo in 2014. The three-floor store is a condensed version of Tod Snyder’s worldview, with the first floor housing the main Tod Snyder collection, while the second floor features his tailored line, hats from his long-established brand, and more. In the basement, Dice&Dice, a store that selects “relaxed wear for adults” from all over the world, offers items that defy the boundaries of genres such as Saturdays, Battenwear, and White Mountaineering. This store is a must-visit for highly-sensitive men as well as those living in Tokyo.

Address: 6-18-14 Jingumae, Shibuya-ku, Tokyo (B1-2F)
Hours: 11:00-20:00