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New Rimowa colors and the latest collaborative models can be ordered at the world’s fastest pace! Pop-up at Isetan Shinjuku Store
NEWS

New Rimowa colors and the latest collaborative models can be ordered at the world’s fastest pace! Pop-up at Isetan Shinjuku Store

New Era® and MR. BROTHERS CUT CLUB collaborate for the first time! The second collaboration project for the 10th anniversary of the company’s founding
NEWS

New Era® and MR. BROTHERS CUT CLUB collaborate for the first time! The second collaboration project for the 10th anniversary of the company’s founding

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!
NEWS

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!
NEWS

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.
NEWS

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!
NEWS

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!

Ploom X ADVANCED device “SPECIAL EDITION STRIPE BLUE BY KOSUKE KAWAMURA” in collaboration with creator Kosuke Kawamura!
NEWS

Ploom X ADVANCED device “SPECIAL EDITION STRIPE BLUE BY KOSUKE KAWAMURA” in collaboration with creator Kosuke Kawamura!

“Ploom X ADVANCED” limited-quantity colored device priced revised to $980!
NEWS

“Ploom X ADVANCED” limited-quantity colored device priced revised to $980!

Ploom’s Mobius and Camel have been redesigned! Redesigned and finally equipped with the long-awaited Clean Seal!
NEWS

Ploom’s Mobius and Camel have been redesigned! Redesigned and finally equipped with the long-awaited Clean Seal!

JT’s Ploom X ADVANCED and rock band Novelbright have collaborated on a limited edition panel!
NEWS

JT’s Ploom X ADVANCED and rock band Novelbright have collaborated on a limited edition panel!

New IQOS “TEREA” flavor “Riviera Pearl!
NEWS

New IQOS “TEREA” flavor “Riviera Pearl!

The Ploom X ADVANCED “SPECIAL EDITION RED BY ORA ITO” in bright red is available again in limited quantities!
NEWS

The Ploom X ADVANCED “SPECIAL EDITION RED BY ORA ITO” in bright red is available again in limited quantities!

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RANKING NEWS

  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish
  • 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe
  • The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed! The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed!
  • Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup
  • Rimowa has unveiled a new signature color, “Ink Blue,” from its “Original” and “Groove” collections! Rimowa has unveiled a new signature color, “Ink Blue,” from its “Original” and “Groove” collections!
  • The strongest protein drink in the history of Oikos is born! Contains 25g of highly absorbable protein The strongest protein drink in the history of Oikos is born! Contains 25g of highly absorbable protein

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  • Meguri Launches an Innovative Carbonated Shampoo! Make “Reboot your hair and scalp once every three days” a habit.
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  • 17 pomade recommendations! Also the difference between oil-based and water-based and the hairstyles you should use.
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  • Black Pants Cordage [ Examples of 4 Directional Wear & Recommended Models ].
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