DIESEL launches Christmas campaign for the winter holidays!

Under the theme of “SAY NO TO UNCOOL WOOL”, Diesel is currently running a campaign for the Christmas season. Check out the edgy campaign creativity and special offers.

“SAY NO TO UNCOOL WOOL”

As the winter holidays approach every year, many people in the U.S. and Europe start wearing so-called Ugly Christmas sweaters for fun, and Diesel is taking exception to this trend by launching a campaign under the theme “Say NO to UNCOOL WOOL. (Let’s say no to tacky knitwear)” as if to say no to this. The theme of the campaign is to break through the current situation where cool winter fashion is ignored and the market is overflowing with outdated knitwear.

For its FW17/SS18 collection, DIESEL has chosen a cool DIESEL sheep wearing a leather jacket and denim as its brand ambassador. The idea was that “after all, there is no more powerful helper than a sheep to say NO to tacky knitwear.” Colorful sheep mannequins appear in DIESEL stores around the world wearing clothes that perfectly fit their shapes. Videos and behind-the-scenes footage are also available online. And of course, the items worn by the sheep are available in human sizes!

DIESEL 2017 HOLIDAYS 11.23(THU) – 12.25(MON)

The Christmas season is one of the most special times of the year, and DIESEL has a lineup of COOL WOOL (KNIT) and gift items that are perfect for the holidays. During the period, limited wrapping will be available to liven up your holiday shopping.

Campaign benefit 1 ” CHRISTMAS GIFT WRAPPING

Why not wrap your gifts in unique black sacks, Christmas-only sheep motif shopping bags, or green boxes that resemble knit netting? Gift wrapping is available for a fee (300 yen before tax) if the purchase price is less than 5,000 yen before tax.

Campaign benefit 2 “CHRISTMAS GIFT FROM DIESEL”

DIESEL presents a Christmas gift! During the above period, purchases of 15,000 yen or more excluding tax will receive an original ornament with a ROCK sheep to create a special time. One ornament is limited to one person.

Campaign is subject to change or end without prior notice. For details, please ask at the store.