Japan’s largest fragrance festival “Salon de Parfums 2021” will be held at Isetan Shinjuku from October 27 (Wed). The 9th edition of the event will be held for the first time at Isetan Shinjuku Men’s Building from October 27 (Wed) to November 9 (Tue), in addition to the main building. (The exhibition will be held until November 2 (Tue.) outside of the Men’s Building).
Suponsered by
More than 200 perfumes will be sold at Isetan Shinjuku under the theme of ” The Joy and Pleasure of Choosing “!
Under the theme of “The Joy and Pleasure of Choosing,” more than 200 fragrances, including brands that have been launched in Japan for the first time, products exclusive to this event, and pre-sale fragrances, will be gathered at Isetan Shinjuku Store. This year’s event will feature three suggestions: “Award,” “Curator,” and “Counseling,” which will serve as a guide for fragrance lovers and fragrance novices alike.
The demand for fragrance items has been growing significantly at the Isetan Shinjuku Men’s Building Fragrance Corner, and the age range of customers is also expanding, so it was decided to hold the event simultaneously for the first time at the Men’s Building. The company also noted that, due in part to changes in lifestyle psychology, an increasing number of men are “getting themselves in shape,” such as by going to saunas and gyms. Salon de Parfum 2021@ISETAN MEN’S is a guide to fragrance for those who have an interest in perfume and fragrance items but have had difficulty reaching for them. This event is a guide to fragrance for those who are interested in perfume and fragrance items but have had difficulty reaching them. The event is intended to be a gateway for many men to experience the allure of fragrance and the pleasure of wearing it. The three main topics of the event are as follows:
(1) “Award” – a guide and gateway for fragrance novices.
In the “Fragrance Award,” ” customers” and “staff” voted for their favorite fragrances, and the top six most popular items were introduced. The latest trends in fragrances, which are now considered important as items that enhance one’s mood both on and off the job, will be presented in an award format as people spend more time relaxing at home. This is a project that allows fragrance novices who do not know where to start to choose the right fragrance for them.
Customer voting period: October 9 (Sat) – October 23 (Sat)
Voting will be held on Saturdays and Sundays at Isetan Shinjuku Men’s Building and on Instagram @isetanmens Stories
・ Staff voting period: October 3 (Sun) – October 13 (Wed)
Total number of votes is expected to be about 50
② “Curator For those who want to choose items that they are particular about
“Curator” offers fragrance recommendations by curators in the beauty and fashion fields. It is for those who want to choose perfumes as a part of fashion, and supports the selection of fragrances that match their role models and fashion preferences.
The “Counseling” event is an order event for original fragrances.
“Counseling” offers personalized counseling that goes beyond fragrance preferences and is rooted in the customer’s individuality and sensibilities. During the event, LIBERTA Perfume, a fragrance brand that aims to democratize fragrance, will hold an event to order an original perfume through the counseling. At this event, a perfumer from the brand will actually visit the store and provide counseling to each customer. The perfumer will offer a personalized and original custom-made fragrance. In addition, from this event, it is newly possible to select very precious and luxurious raw materials such as natural fragrances of Kinmokusai and sandalwood as an option. The company proposes a special fragrance that expresses not only the person’s own taste, but also his/her individuality and charm.
LIBERTA Perfume ” Counseling Overview
Period: October 27 (Wed) – November 9 (Tue), 2021
Duration: Approximately 60 minutes
Fee: Free
Price: 50mL 16,478 yen, 50mL + 8mL 19,778 yen, premium fragrance option from 3,300 yen
Flow of receiving ordered items: Delivered to your home 3 to 4 weeks after ordering
*Isetan Shinjuku Men’s Building, 1st floor, Cosmetics, also available for in-store pickup.
Reservations: From LIBERTA Perfume special page or 050-1098-9694 *Reservations will be accepted from 10:00 a.m. on October 11 (Mon.).
Some of the brands and featured items that will make their first appearance in Japan at “Salon de Parfum 2021” are introduced below!
MATIERE PREMIERE
Aurélien Guichard founded his own fragrance house in 2019 with the philosophy of bringing the beauty of natural fragrances straight from the organ (perfumer’s work desk) to the user.
Product name: Falcon Leather
Price: 6mL 4,950 yen, 100mL 30,800 yen
Features: Fragrance exclusive to Isetan Shinjuku. Birch tar from Finland is the main ingredient. Saffron from Jamaica enhances the texture of birch tar while giving it a leisured scent. Labdanum from Andalusia and benzoin absolute from Laos derive a soft suede-like impression.
Czech&Speake
The brand offers luxury fragrances, nail care sets, shaving products, and leather accessories. The brand is gaining popularity for its unique assortment of lifestyle goods.
Product name: NO.88 Eau de Parfum Spray
Price: 100mL ¥35,200
Features: The first item in the fragrance collection. NO.88, with its most interesting complexity, is a cologne with a modern and classical fragrance.
Products exclusive to Isetan Shinjuku Men’s Building
IL PROFVMO
Product name: Quédélices
Price: 50mL 14,850 yen, 100mL 21,450 yen
Features: The essence of tobacco leaf amplifies the tones of leather and honey, and the freshness of lime. This perfume is inspired by life in St. Tropez, the atmosphere of an old port and a café.
Main notes: lime, pineapple, tobacco leaf.
ACQUA DI PARMA
Product name: Signatures Oud & Spice Isetan Limited Set
Set contents: Signatures of the Sun Oud & Spice Eau de Parfum 20mL / Oud Body Wash 200mL / Osmanthus Eau de Parfum 1.5mL / Yuzu Eau de Parfum 1.5mL / Cherry Eau de Parfum 1.5mL
Price: ¥25,190
Features: “Oud & Spice” eau de parfum and “Oud” shower gel, which bring out the depth and uniqueness of the oud fragrance, and “Osmanthus,” “Yuzu” and “Sakura” eau de parfum 1.5mL set.
Isetan Shinjuku Men’s Building
SERGE LUTENS
Product name: Serge Lutens Confit Parfum
Price: 25mL 17,600 yen
Characteristics: A new fragrance with a tingly, oil-like texture. A new product that allows you to enjoy the feel of shiny, silky oil on the skin along with its fragrance. Three fragrances representing Collection Noir, ” Lafille de Berlant, ” Ambre Sultan ” and ” Cherguier ” are now available.
More information about ” Salon de Parfums 2021 @ISETAN MEN’S
Dates: October 27 (Wed.) – November 9 (Tue.), 2021 10:00 a.m. – 8:00 p.m.
Venue: Isetan Shinjuku Men’s Building 1st Floor Promotion
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1 minute walk from Shinjuku 3-chome Station of Tokyo Metro Marunouchi, 5 minute walk from JR Shinjuku Station
Online sales: October 27, 2021 From around 10:00 a.m.
MITSUKOSHI ISETAN online store ” Salon de Parfum 2021 @ISETAN MEN’S” special page
(display will start from around 10:00 a.m. on October 20)
List of brands participating in “Salon de Parfums 2021 @ISETAN MEN’S
ACQUA DI PARMA
Czech&Speake
IL PROFVMO
LIBERTA Perfume
MATIERE PREMIERE
PENHALIGON’S / PENHALIGON’S
SERGE LUTENS
*Includes brands limited to the event period
*Full orders for LIBERTA Perfume are available in-store only
*Pret-a-porter collection will be partially available online
