adidas Originals announces its premier apparel collection “Blue Version,” available at adidas app, online store, directly-managed stores and Isetan Shinjuku from September 15, 2021 (Wednesday).
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adidas Originals’ Icons Reimagined! What is the first “Blue Version” collection?
This season’s collection, the first in the series, reinterprets adidas Originals’ icons, evolving timeless silhouettes from the archives into classics from a fashion perspective based on the iconic “bluebird” color of adidas Originals. The collection is a classic evolution from a fashion point of view. For the men’s collection, traditional track tops and pants are given a premium finish with updated cuts and premium materials. The new apparel collection is a bold and imaginative expression of the possibilities of sportswear while maintaining style and comfort.
Let’s focus on some of the products in the lineup!
Let’s focus on the highlights of the Fall/Winter 2021 collection! First, we pick out three all-black looks.
Look 1: “Asymmetric Track Top” & “Woven Adibreak Pants
” Asymmetric Track Top ”
This short-length jacket is a reinterpretation of a classic style, finished in a black base. 18,700 yen (tax included)
Wide silhouette “Woven Adibreak Pants” in premium cotton twill. 15,400 yen (tax included)
Look #2 “Quality Jacket” & “Firebird Track Pants
Quality Jacket ”
The quintessential windbreaker with functionality and elegance. 30,800 yen (tax included)
Premium track pants that can be worn as a set-up with the ” Quality Jacket “. 12,800 yen (tax included)
Seefeld Track Top” & “Montreal Track Pants
Seefeld Track Top ”
Designed based on a jacket made for elite athletes in the 1970s. 17,600 yen (tax included)
Montreal Track Pants ”
Like the ” Seefeld Track Top “, these pants are based on pants made for elite athletes in the 1970s. The unparalleled style is reproduced here. 13,200 yen (tax included)
The highlight model of the collection with its bold transitional design! ” Trenchcoat
The highlight of the collection, the iconic trench coat is a fusion of sportswear and classic tailoring. It features bold cuts, blue overlays, and typographic prints inspired by football jersey sponsor logos. 48,400 yen (tax included)
A campaign that combines the language of sportswear and fashion
To celebrate the launch of the collection and give new meaning to the apparel, adidas has enlisted fashion photographer Pierre-Ange Carlotti to create a campaign featuring filmmaker Ganna Bogdan and musician Duckworth as models. The campaign pays homage to the iconic blue of adidas Originals’ iconic heritage, exploring the emotional qualities of the color and what it means to the two creative collaborators. Through Carlotti’s unique lens, brought to life by poignant imagery, subtle framing, and a thoughtful color palette, the collection merges the language of sportswear and fashion in a bold It is a bold tribute to the unparalleled history and ever-evolving power of adidas Originals.
adiCLUB members only campaign to win a ” BLUE VERSION Beckenbauer Tracksuit “!
To celebrate the launch of adidas Originals “BLUE VERSION”, a giveaway campaign will be held on the adidas App to win a “BLUE VERSION Beckenbauer Tracksuit”.
Period: Wednesday, September 15, 10:00 – Tuesday, September 28, 23:59
for details
More information about ” Blue Version
Release date: Wednesday, September 15, 2021
Contact: 03-5547-6501( adidas fashion group showroom)
List of stores: adidas App
adidas Online Shop
adidas directly managed stores
adidas Originals Flagship Store Harajuku/Shinjuku
adidas Brand Center RAYARD MIYASHITA PARK, Isetan Shinjuku Main Bldg. 2F East Park *Period limited pop-up from September 15 (Wed) to 21 (Tue)
MITSUKOSHI ISETAN Online Store * Pre-orders start from September 8 (Wed)
