Diesel’s new capsule collection “DIESEL UPFRESHHING”, which combines freshness and anti-bacterial properties, is now available at the official online store.
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DIESEL UPFRESHING” is an innovative collection that applies a technology that combines antibacterial, anti-microbial and droplet barrier effects
Items such as denim, T-shirts, sweatshirts, and hoodies have been combined with “antibacterial,” “anti-microbial,” and “droplet barrier” technology to create a new collection of “DIESEL UPFRESHING” products. PROTECTOR SHIELD™” technology is directly applied to the items in this collection. The technology, which functions as a wearable safeguard, protects the wearer and the garment from odors, allergic reactions, stain-causing bacteria, and house dust mites.
Check out ” DIESEL UPFRESHING ” for more information!
In addition, this collection reduces odor- and stain-causing bacteria compared to conventional items, thereby reducing water and energy used for laundering, as well as the number of laundering cycles. With the recent saying that “to be fashionable is to be responsible for the global environment and morality,” it is significant that this technology has succeeded in reducing the environmental burden, which is the most important factor in the life cycle of a garment. The fact that fewer washings are required also extends the life of the garment, which is also environmentally friendly.
Check out ” DIESEL UPFRESHING ” for more information!
The PROTECTOR SHIELD™ treatment applied to Diesel UPFRESHING is a first for the brand, but it is not the final word,” said Diesel.” This is because reducing the environmental impact of clothing is not only about this product treatment, but also about seeking innovative solutions throughout all stages of the garment’s lifecycle. The antimicrobial treatment will bring new, long-term joy to the industry and to the planet.
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