Levi’s®️ has introduced a unique 501 reissue model with a “raffle” red tab!

Even the most discerning denim fans will take notice of the 1971 501® red tab!

The red tab, which is the “lottery” wrapped in gold foil in this film, refers to the red tab sewn on the right back pocket of Levi’s® jeans. It is one of the symbolic details of Levi’s® Jeans, which was registered as a trademark in 1938 after its creation in 1936 as a marker to identify the company’s products from a distance during rodeo viewing.

In addition, Levi’s®︎ gradually shifted the lettering on the red tab from “LEVI’S®”, commonly known as the big E, to “LeVI’S®”, commonly known as the small e, after 1971. As a result, the 501® produced in 1971 was the only model of Levi’s® jeans that had both “Big E” and “Small e” red tabs, and it became a rare model that attracted much attention among denim fans. It is a rare model that is highly sought after by denim fans.

Check out Levi’s® Vintage Clothing “Golden Ticket 501®” at the official online store!

Levi’s® Vintage Clothing ” Golden Ticket 501®” details

Release date: May 20, 2020 (Wednesday)
Price: ¥60,000 (excluding tax)
Sales outlets: Levi’s® Harajuku flagship store, Levi’s® official online store
Inquiries: 0120-099-501 ( Levi Strauss Japan K.K.)