PUMA Introduces Cutting-Edge Technology ” Fit Intelligence! Automatic Fit Adjustment at the Tip of a Finger

PUMA has introduced Fit Intelligence (Fi), a cutting-edge technology platform that automatically adjusts for an optimal fit, allowing wearers of Fi-equipped shoes to adjust the fit at any time from a module on the instep or a device such as a smartphone.

Fit Intelligence,” a new concept in training shoes that combines PUMA’s technologies

Puma has been a frequent innovator, releasing laceless shoes with Velcro straps in 1968, cable closures with Puma Discs in 1991, and an adaptive fit shoe called Auto Disc in 2016 that is wirelessly connected to the PUMA has been a frequent innovator. The Fit Intelligence technology announced this time is the culmination of these innovations. At the launch event held in Hong Kong, a video of a performance test by Bay McLaughlin, a global leader in technology development investment, was shown. The campaign visuals feature car racing driver Lewis Hamilton.