
Luxury brands around the world have been visualizing their “value” in an easy-to-understand manner by displaying their logos. As a reaction to this trend, “Quiet Luxury,” symbolized by the popularity of The Row, has been attracting attention. It is a trend that has emerged as a reversal from excessive logo claims, and “quietness” itself is becoming a new signifier. But is wearing quietness really a sign of maturity? This trend is not only an opportunity to reevaluate the essence of fashion, it is also a test of our values.











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