2021 Summer Clothing Men’s Fashion Trend Special

Men’s summer fashion keywords: “”Classic” and “high performance” are the two major trends in suits and jackets

Rather than the nostalgia of recreating the classic suits of the past, brands that incorporate classical elements in their details, such as a slightly structured design in the British classic style, wide lapels, checked fabric, gilets, and beltless pants with pleats, based on modern design, are increasing in number, regardless of the genre. The number of brands that incorporate classical elements in their details is increasing regardless of genre. In terms of coloring, jackets in earth colors such as brown, khaki, and beige are on the rise, in addition to the royal navy and gray. In addition to linen and seersucker, fabrics with both texture and coolness, such as pile and summer tweed, are also attracting attention.

Another trend is the rise of high-performance suits and jackets made of “high-tech materials. In particular, packable jackets that can be compactly folded, wrinkle-resistant, and stored in a pouch are being released by a large number of mass-market brands, major Italian brands, and select store original labels. Until a few years ago, these jackets were popular mainly among businessmen who frequently traveled on business, but recently demand seems to be growing as an accompaniment for teleworkers and road bike commuters.

Men’s summer fashion keyword: “Barber hairstyles

Barber hairstyles associated with keywords such as “cropped,” “chichisan,” and “pomade” are gaining popularity as if following the trend overseas. The secret of their popularity is that they are “surprisingly versatile,” “go well with suit styles,” and “give a masculine look.” Recently, videos of skin fade and other barber styles uploaded on TikTok along with the song “Barber Shop” by Daia have gone viral, and even highly sensitive teenagers have been seen sporting the style. The key to styling is to keep the sides tight while adding volume at the top, so it is better to get a pomade with strong setting power.

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