Why GRAMICCI Denim is the Choice of the World

GRAMICCI” is a brand created by legendary rock climbers. With functional details and fashionable designs unique to a brand created by climbers, the brand has been attracting attention in recent years not only in the outdoor scene but also as town-use items. In this issue, we focus on Gramichi’s “denim,” which is useful in a variety of situations, and introduce its features and recommended models!

What is GRAMICCI?

GRAMICCI” is a sports and casual wear brand centering on rock climbing that was born in 1982 in South California, U.S.A. In the 1970s, the brand was founded in Yosemite, which is called the sacred land of the outdoors. Mike Graham, a rock climber who led rock climbing in Yosemite, a sacred place in the outdoors in the 1970s, was not satisfied with the climbing clothes of the time, so he started his own brand.

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Starting from a small warehouse in California, Gramichi created “Gramichi Pants” and “Gramichi Shorts” that reflected functional details that had never been seen in climbing wear before, and they quickly became a huge hit in the United States. The brand has since gained popularity in Japan as well, and in recent years has collaborated with popular select stores on special-order models and with leading Japanese brands such as “SOPHNET.” and “non-native. In addition, GRAMICCI has developed an eco line called “GREENICCI,” which uses recycled materials, and is a popular brand that continues to gain momentum, tackling environmental issues in line with the current era.

GRAMICCI is too comfortable! 7 Pants & Shorts of Climbing Origin

GRAMICCI is too comfortable! 7 Climbing-derived pants and shorts

GRAMICCI shorts are often worn by adults on the streets during the holidays when you find someone who says, "This perso...

Why GRAMICCI denim is chosen by serious outdoor freaks

The mid-1970s was a turning point for outdoor activities in the U.S. In terms of clothing, an increasing number of people switched from the mainstream tweed knickerbockers to nylon pants and jeans. However, even if they looked fashionable, they lacked essential functions, and their low durability was seen as a problem. Gramici’s “Climbing Pants” appeared in the market. The “webbing belt” and “gusset crotch” details developed by the company’s founder Mike, who was a climber, attracted attention and quickly became popular. Denim that reflects the same functionality as these climbing pants offers a comfort that sets them apart from other denim. Let us unravel the reasons why Gramichi’s denim is chosen.

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Reasons why GRAMICCI denim is chosen by serious outdoor freaks: 1) “Innovative webbing belt that can be adjusted with one hand

While most denim is adjusted by putting a belt through the belt loops, Gramichi denim is already equipped with a ” webbing belt ” that allows for easy size adjustment. This revolutionary feature is useful not only for outdoor activities such as climbing, but also for town use. This innovative feature is useful not only for outdoor activities such as climbing, but also for town use. It is recommended that the buckles be removed for washing to avoid loss or damage.

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Reason #2 why Gramichi denim is chosen: “Even when the legs are opened 180 degrees, they don’t stick out! Gusset crotch in the inseam supports good leg movement.

The “gusset crotch” is a unique Gramichi detail in the inseam. The gusset crotch allows the legs to be opened 180 degrees, making it convenient for riding a bicycle or motorcycle, and is a revolutionary design that supports any active lifestyle. The fabric is also highly stretchable, and only Gramichi denim can provide such ease of movement. Once you try these denims, you will be captivated by their versatility for a wide range of uses, from outdoor activities to town use.

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Reason #3: “Versatile silhouette and comfortable fit for any occasion.

While most denim has a strong image of being a town-use item, Gramichi denim with the above features can also be used for outdoor activities. In addition to the tapered and wide silhouettes that can be worn as fashionable clothing, items made of organic cotton with stretch and firmness are made to be worn comfortably in any situation. Gramichi’s highly functional denim jeans, which become more comfortable as you wear them more and more, will come in handy in a variety of situations.

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