Why has Reebok’s “Classic Leather” been a favorite since 1983?

Since its birth in the early 1980s, Reebok’s “Classic Leather” has remained popular and representative of the brand. While the design of the sneaker is simple and classic, the garment leather (high-grade natural leather) used for the upper gives it a luxurious feel, making it a favorite item of many international fashionistas. In this issue, we focus on the unchanged charm of “classic leather,” and also introduce recommended items that can bring that fashionable feel to your feet!

Reebok, a prestigious brand with a solid reputation as a shoe manufacturer “.

Reebok” is a British brand that is well-known for its sneakers and other footwear. The brand is known around the world as a shoe manufacturer that has built a solid position mainly in sneakers, but it also widely offers sportswear, fitness programs, and consumer-participation sporting events under the global message of ” YOUR MOVE. The brand’s history of growth also includes its entry into the sportswear industry, starting with the sale of running sneakers in the U.S. in the 1970s, followed by the global success of its “Freestyle” aerobics sneakers, which became the number one selling sneaker in the U.S. in 1986.

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The high-tech sneaker ” Instapump Fury ” takes the world by storm

As the brand grew, Reebok introduced a series of innovative high-tech sneakers in the 1990s. These included the “PUMP SYSTEM” upper fitting technology, the “HEXALITE” shock-absorbing honeycomb sole, and the “INSTA PUMP FURY,” which took the 1990s by storm. The technological development continued with the “EASY TONE,” a fitness sneaker with a revolutionary new mechanism, and the “ZIGTECH” with its unique visual appeal of a sole that converts repulsive force into propulsion. The image of “Reebok = high-tech sneakers” was also created.

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The low-tech masterpiece “Classic Leather” was born in 1983

Today, Reebok is best known as the driving force behind the high-tech sneaker boom, but the company has also produced low-tech, classic sneakers throughout its history. The “Classic Leather” was released in the running category in 1983, the same year that Tokyo Disneyland opened.

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The upper material was garment leather, which was originally used for clothing. This brought about a fitting that wrapped around the foot and combined with a high grip outsole. These became a hit as a casual fashion item, and even now, more than 35 years after their launch, they are highly popular worldwide.