Among the many masterpieces of VANS (Vans), the oldest standard model “AUTHENTIC” has existed since its establishment in 1966. Its simple appearance has been loved for more than half a century by various quarters, from local skaters to celebrities, and has even spread to collaborations with luxury brands. In this issue, we will explain its history, features, how to choose, and recommended models.
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The model that became the origin of Vans, born in 1966!
Vans was founded in Anaheim, California in 1966 by Paul Van Doren and his friends. In its early days, the company only accepted custom orders, manufacturing shoes to the size and color ordered by customers. At that time, the base model for custom orders was the “#44,” which led to the Authentic today. The simple construction of the canvas upper and waffle sole has remained constant for over half a century.
From local skaters to international musicians and eventually to collaborations with popular fashion brands
The Authentic began in the 1970s, when its rough style and grip and grip of the sole made it popular with local Californian skaters. The shoes were worn by members of the legendary ” Z-Boys ” skate team and became a symbol of skate culture. Their popularity spread to the world of music, led by Kurt Cobain of Nirvana, among others. Today, musicians such as Kanye West, Pharrell Williams, and Frank Ocean have been seen wearing the shoes.
Also of note are the collaborative models with numerous brands and cultural icons. From the fashion scene, such as Supreme and Comme des Garcons, to pop culture, such as Disney and Peanuts, the brand has collaborated with a variety of partners and each time has been reborn with a different look. These developments are the reason why authenticity has become more than just a staple and continues to permeate the culture as a whole.
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