Discover the charm of “TITO ALLEGRETTO,” a brand that embodies Naples’ “Ima

The brand “TITO ALLEGRETTO” was launched by “the man who understands Neapolitan tailoring best” who has a career of working as a VMD for Isaiah and Attolini for many years. It is not an exaggeration to say that the collection with high-quality tailoring and modern silhouette that surpasses even long-established Italian brands is the most remarkable in the current Italian fashion world. In this issue, we focus on Tito Allegretto and introduce its charms!

About Tito Allegretto

Tito Allegretto is an up-and-coming fashion brand from Naples that started in the spring/summer of 2012, and the number of stores in Japan that carry the brand began to increase around 2016. The founder, Mr. Tito Allegretto, has worked as a director and VMD (Visual Merchandising) for famous Italian brands, and has built a sales floor environment that is loved by customers. The brand, directed by a man who knows Neapolitan tailoring inside and out, is steadily gaining fans.

Tito Allegretto, “the man who understands Neapolitan tailoring best

Tito Allegretto started his career at the age of 20 at London House (now Rubinacci), a temple of Neapolitan tailoring, where he studied under Mariano Rubinacci. Working his mind daily and sometimes surrendering to his moods, he soon found that the store was filled with attractive coordinates, and many customers were captivated by his work. Tito Allegretto’s talents then blossomed further and he went on to work for some of the most prestigious stores. He worked as a VMD for ISAIA, which creates contemporary silhouettes in sophisticated fabrics, and for Cesare Attolini, one of the most popular sartorial brands in the world. He has become a well-known name in the fashion industry throughout Italy.

In our minds, suits and jackets are more like “business attire” or “party clothes” than everyday wear. Tito Allegretto, however, sees them a little differently. The essence of his style is to ” wear a suit as if you were taking a breath. For example, Tito likes to spend time at the beach at sunset, and when he finds the time, he rides his American motorcycle to the beach, usually dressed in “a suit and flip-flops.

The collections that emerge from this man’s worldview, which embodies a casual yet incredibly stylish look on a daily basis, are sure to elevate our suiting style.

Tito Allegretto’s sense of coordination has earned him a reputation from Ralph Lauren.

Tito Allegretto is also known for his past work as a display designer for Ralph Lauren Europe. Ralph Lauren regularly holds a display contest, which he has won twice. Tito Allegretto himself is a big fan of American traditional styling, and on one day at Pitti Uomo, he wore jackets and Red Wing boots. The relationship between Mr. Tito Allegretto and Ralph Lauren is still good, and the torso used at the Pitti Uomo exhibition is provided by Ralph Lauren.

Tito Allegretto’s collection offers “the comfort of being naked.

Tito Allegretto’s jackets, suits, coats, and other items show the attention to detail of a man who has embodied the “Naples of today” as a window display and style director for many years. As his words, “Clothes that are hard to wear are not clothes,” and “Lackluster lapels make me laugh,” suggest, the jackets and suits that reflect his strong sense of aesthetics incorporate modern elements while inheriting the traditional Neapolitan style. The products are handmade in key areas, and you can enjoy the ” comfort as if you were naked, ” which is the opposite of machine-made products. In addition to the comfort that is typical of the Neapolitan brand, the products are sublimated into a unique style that combines youthfulness, strength, and sex appeal.

For example, the manicacamiccia detailing on the sleeves is an authentic Neapolitan design. In order to maintain a balance between range of motion and decorativeness, the amount of insertion is calculated down to the millimeter and sewn up. Unfortunately, it is said that nowadays there are brands that use manicacamiccia for decoration, but Tito Allegretto, who believes that the basic premise of clothing is that it should be comfortable to wear, does not use any such pretentious specifications.