Turnbull & Asser was a favorite of many celebrities, including Sir Thomas Sean Connery, the first James Bond. It is no exaggeration to say that this is the last destination for those who seek genuine men’s shirts. In this issue, we delve into why Turnbull & Asser is so beloved. turnbull_asser
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What is Turnbull & Asser?
Turnbull & Asser was founded in 1885 by Reginald Turnbull and Ernest Asser, two shirtmakers who opened a men’s clothing store for the upper class on Jermyn Street in London. The brand’s quality became known around the world in 1904 when they received an order for Queen Alessandra’s riding raincoat.
In the 1960s, utilizing the know-how gained from making costumes for musicals, Turnbull & Asser became instantly famous as the catalyst for the ”Peacock Revolution,” which brightened up the chest area of suits with stripes and dress shirts with bright color schemes in the men’s wear industry, where monotone was the only color scheme. Later, the brand became popular among celebrities in the movie industry, and the shirts worn by James Bond in 007 established the brand’s name worldwide.
Meaning of the Turnbull & Asser logo
The Prince of Wales coat of arms consists of three white ostrich feathers arranged on a golden coronet. It is a typical British coat of arms with 100 years of history and a culture of class society. Turnbull & Asser has treated it as the brand’s logo since it was ordered by Queen Alessandra for her riding raincoat.
supplied trench coats to the British army during the Great War
Trench coats have a well-known history that developed with Aquascutum and Burberry providing production during the war. However, Turnbull & Asser also has a record of manufacturing trench coats, having served the country with their clothing around the time of World War I in 1915. Turnbull & Asser, a long-established brand with a unique history, has established an official website to commemorate the 130th anniversary of its founding, and has been uploading videos about its commitment to its items and its vision for the future. ▶︎The 130th anniversary site is here
Why Turnbull & Asser is loved by celebrities
Reasons why Turnbull & Asser is loved 1 ” Widespread Collar
When buttoned up, the collar is designed to be nearly 120 degrees wide at the collar angle. The look when the tie is closed is reminiscent of an English gentleman. The outside of the collar is cut in the shape of the letter “S,” and the tip of the collar is designed to tuck into the inside of the jacket. This shape prevents the shirt collar from sticking out when the jacket is worn, and always gives a tighter impression.
Reason why Turnbull & Asser is loved 2 “Cuff at the Cuff”
Cuffs are designed to be longer than usual and can be folded back (turnback). This distinctive design is decorative and gives the impression of double cuffs. The cuff ends are nicely rounded and have 5mm stitches. This is a famous detail that James Bond wore.
The other famous example is the single cuff with three rows of buttons. In the United Kingdom, where they are originally from, it is recommended to wear a jacket with only one button in the middle of the three-button cuff. It is easy to understand if you think of it as a culture that follows the three-buttoned jacket style. The cuffs and sleeves are generally sewn together with a tuck, but Turnbull & Asser also has a gathered detail.
Reason #3 why people love Turnbull & Asser: ” Evenly stitched fronts.”
The placket acts as a pillar that maintains the shape at the front center of the shirt. The placket of a typical shirt is stitched to be wider at the center where the buttonhole opens. On the other hand, Turnbull&Asser’s shirts are stitched so that the width of the stitching on the placket is even, giving the impression of balance along the width of the buttons.
Generally speaking, Italian-style shirts with no placket and no visible buttons are considered to be more dress-like. On the other hand, English-style dress shirts have the front placket on the front, and when buttoned up, the folded back part of the shirt shows the meaning of decoration. Some interpret this as a remnant of the ruffled shirt, a detail that is characteristic of the British tradition of preserving tradition. The shirt is designed with or without pockets, and the one without pockets is more dress-like in design.
Reason why Turnbull & Asser is loved 4 ” Sea Island Cotton Fabric
While there are shiny shirts made of 100% silk, the best of the classics are made of cotton. Among them is sea-island cotton, a rare type of cotton that can only be found on five islands in the Caribbean Sea, and which was a favorite of the 16th-century English queen. Turnbull & Asser uses a wide variety of materials, but many of its models are made of Sea Island cotton. Turnbull&Asser is a good choice for a quality tailored shirt made of 100% Sea Island cotton.
Why people love Turnbull & Asser 5 ” Tight silhouette
The shirts of Turnbull&Asser shirts are the 18th best in the world, designed with a slim silhouette that has traditional English-style elements but also fits modern trends. While there is no specific brand explanation for this silhouette, it can be inferred that it is made to fit jackets with a cinched waist in the English style. The tight silhouette and the characteristic detailing are well balanced with a British gentleman’s sense of humor.
Reasons why people love Turnbull & Asser 6 ” A wide range of patterns
Classic plain fabrics are always available, and patterns are developed according to the season. Compared to Italian designs, the color schemes of British designs are characterized by a more subtle color scheme. Even in suiting, many British gentlemen wear a subdued color scheme on the surface but add a pattern to the lining. The designs produced by Turnbull & Asser, the spark that ignited the Peacock Revolution, are in keeping with the classics.
Reason why turnbull & asser is loved 7 ” custom-made service
They can be custom-made with the collar and sleeve design of your choice. In the case of ready-to-wear shirts, there is a fear that the sleeve length may not fit, etc., but this can be solved by custom-made shirts. Since shirts originate from undergarments, subtle size considerations may cause a change in comfort. If you are particular about sizes, you may consider custom-made shirts.
Turnbull & Asser’s neckties are loved by Prince Charles
Many first-rate shirt manufacturers have a strong reputation for their ties in addition to their shirts. Turnbull & Asser is no exception, and is famous for being the favorite of Prince Charles. All ties are produced at the company’s own factory in the U.K. The 50 oz. silk ties have a tight texture that gives them a moderate weight and a luxurious feel, and are popular because they are easy to make beautiful dimples in the fabric.
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Introducing Turnbull & Asser’s representative models
Although there are a wide variety of patterns, the details of ready-to-wear garments are simple and uniform. In this issue, we introduce a model that is considered a mainstream item among them.
Turnbull & Asser’s representative model ” CLASSIC FIT
Turnbull & Asser’s classic model. The brand’s details and silhouettes, such as the wide spread and three-button cuffs, have been produced as they are. ▶︎Click here for details and to purchase ” CLASSIC FIT “.
Turnbull & Asser’s flagship model ” JAMES BOND
This model was worn by James Bond in 007. It features turn-back cuffs. This model is not to be missed if you are aiming for a dress-up look or a style like James Bond’s. ▶︎Click here for details and to purchase ” JAMES B OND
Turnbull & Asser’s representative item ” SILK TIE
This tie is made of thick 50 ounce silk. All ties are manufactured at the company’s own factory in the U.K., giving them a high quality finish. ▶︎Click here for details and to purchase ” Silk Ties “.
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