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What is PT01?
A brand specializing in pants launched in 2008 by Mario Stefano MARAN of COVER. The origin of the name is “PANTALONI” which means pants specialist, and “PT” from the initials of “PANTALONI” since the company is based in TORINO, and “01” was adopted to express the desire to be “number one” and “only one” in the industry, and the brand was born. Also, “PT05” is derived from the “5-pocket” jeans model.
Mario, who thought that the pants market lacked interest, updated the brand to a modern narrow silhouette while being conscious of making traditional tailored pants, and it is a pants brand representing Italy that is expanding its popularity due to its high cost performance realized by machine-made.
Who is Mario Stefano MARAN, the founder of PT01?
After gaining experience at INCOTEX, a brand specializing in pants, he proposed the brand name to BOGLIOLI, a factory that was working as an outsourcer at the time, and greatly contributed to the improvement of their branding. Later, he used his branding skills to help launch new stores in Asia for BRUNELLO CUCINELLI, a famous cashmere knitwear brand, and is currently managing “PT01” at COVER. He is a specialist in revitalizing the fashion industry as he has developed various brands including BOLIOLI.
He himself places great importance on “passion” for fashion, and the concept behind PT01 is that the pants must have a level of perfection that moves you when you hold them in your hands.
PT01’s unique project! GHOST PROJECT
The project began with the question, “What kind of pants would PT01 produce if we were to produce pants that are trendy today, without staying within the brand’s own worldview? This project started from the question, “What kind of pants would be produced if PT01 were to produce pants in the current trend?
The project quickly became a hot topic because of its successful fusion of PT01 and trendy fashions, and has now become a regular collection, creating new pants. ▶︎For more information about GHOST PROJECT, click here.
What is the quality of ” PT01 ” that has inspired the pants industry and gained popularity?
To think about how interesting the pants brand has become, we can find out the reason by checking the sewing aspect and details. In this article, I would like to focus on the tailoring that gives a glimpse of ” PT01’s” attention to detail.
Specifications that remind you of PT01’s tailor 1 “Marvelte
Compared to casual Italian brand pants, PT01 pants have an elaborate design on the backside of the waist. It is called “marvelt,” which is a specification used by tailors. This specification prevents the hem of a shirt from coming out and makes the design on the back of the pants more luxurious and attractive. Basically, lining is generally used for this specification, but PT01 offers a wide variety of designs for the lining pattern, which is also attractive.
Specifications that remind you of the tailor of PT01 2 “Pockets
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The narrow part at the mouth of the back pockets is called a “ball edge,” and it is said that the narrower this part is, the closer it is to the tailor-made impression. Generally, the width of this narrow part is 5mm or wider, but this brand has created pockets with a width of 3mm. In addition, the brand actually incorporates coin pockets, which would be omitted from casual pants, and it can be seen that it is a brand that expresses its own unique view of the world while adhering to the basics as tailor-made pants.
PT01’s tailor-made specifications 3 ” Front opening
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Looking at these pants, we can notice that they are different from ordinary casual pants. First of all, it is very unusual that the button fly design often seen on jeans is used on casual slacks. The design of this button is also changed every season. Also, the tengu, or protruding waistbelt, has the effect of reducing the bulge in the lower abdomen, giving a more gentlemanly impression. Finally, the stitching on the front is hand-stitched, which gives a more classic look that cannot be found anywhere else. This stitching is used in various locations.
Introducing PT01’s representative models
PT01 has a theme for each season, and also develops designs for various occasions within that theme. There are of course models in terms of silhouette, but there may be a few people who are confused at first because they do not understand the difference between them. For those who are confused, we will survey three representative models of silhouettes that you should keep in mind.
In addition, the official website explains each season’s themes, so you can use it as a reference to help you find a design that fits your lifestyle. ▶︎PT01 official website is here
Representative model of PT01 ” SUPER SLIM
This model is made for slender bodies.
The tapered shape that tapers toward the hem, a characteristic of PT01, is maintained, but the shape is narrower around the hips, creating a slender and beautiful silhouette when worn by a slender person. The specifications and design are classic, but the silhouette is modern and tight, making this model very popular.
▶︎Click here for details and to purchase PT01 ” SUPER SLIM
PT01’s representative model ” CARROT
The roomiest model among PT01 models.
It is characterized by a deep inseam and a wide crossover, and the tapered leg is narrowed to the same width as the ” SUPER SLIM”. This model is suitable for those who want to emphasize their legs and enjoy the unique tapered silhouette.
▶︎Click here for details and to purchase PT01 “CARROT
PT01’s representative model “EVO
A hybrid model introduced this season. The “EVO” in this model name is said to be derived from “Evolution”. This model is as thin below the knee as the ” SUPER SLIM ” but has a little more room above the knee. This model has been picked up as a hot model this season because it is the most suitable design for the standard Japanese body shape. This model is also suitable for first-time buyers of PT01.
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