TAG Heuer is highly popular along with Rolex and Omega. In the past, TAG Heuer has been used by many top athletes such as Ayrton Senna and recently Cristiano Ronaldo. In this issue, we will introduce the appeal of TAG Heuer, which boasts high practicality and a beautiful sense of design!
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What is TAG Heuer?
The origin of TAG Heuer is a watch workshop founded in 1860 by Edouard Heuer in the Swiss mountain village of Saint-Imier.
In 1887, TAG Heuer invented the “oscillating (key date) pinion,” which is still used as a major component in chronographs today, and in 1916, the “micrograph,” which made it possible to measure 1/100th of a second. In 1916, he revolutionized the stopwatch with the development of the “micrograph” that could measure 1/100th of a second.
In 1963, TAG Heuer introduced the Carrera, the first chronograph designed especially for professional drivers and a long-seller to this day. Five years later, in 1969, the company developed the ” Chronomatic Calibre 11 “, the world’s first automatic chronograph movement, in collaboration with another company.
In 1985, Heuer, which had fallen into financial difficulties due to the quartz shock, accepted financial assistance from the TAG Group. The company’s current name, ” TAG Heuer “, was born.
TAG Heuer, with its experience in high-precision watchmaking, is the official watchmaker for numerous sporting events, including the Olympics, Formula 1, and IndyCar racing. Under the leadership of CEO Jean-Claude Biver, who once led Hublot, TAG Heuer now produces a wide variety of wristwatches that appeal to many connoisseurs.
The fascination of TAG Heuer, ” the revolutionary chronograph manufacturer that pursues speed
No other Swiss watchmaker is as dedicated to speed as TAG Heuer, with the development of the ” oscillating pinion ” in 1887, which made it possible to start the chronograph faster, and the introduction of the ” chronograph revolutionary ” in 1916, which boasts an accuracy of 1/100th of a second. The world’s first sports stopwatch with 1/100th of a second accuracy, the ” Mikrograph “, was a revolution in timekeeping.
After developing the first self-winding chronograph movement, the Chronomatic Calibre 11, TAG Heuer continued to evolve: in 2011, for the first time in the history of Swiss watchmaking, TAG Heuer introduced the Microtimer Flying 1000 “, the first mechanical chronograph to measure and display 1/1000th of a second. “, the first mechanical chronograph to measure and display 1/1000th of a second since the history of Swiss watchmaking. This revolution in speed won the Geneva Watch Grand Prix, the Oscars of the watchmaking world, and the Watch of the Year award in the sports category.
Furthermore, in 2012, the “Mikrogirder 10000″ will be introduced, which is capable of measuring 5/10000 ( 1/2000) seconds. The balance spring is eliminated and a new regulating mechanism, a linear oscillator called the ” Girder System, ” is employed. The central chronograph rotates at an extremely high speed of 20 revolutions per second. Seeing is believing, but capturing the movement with the naked eye is next to impossible.
The world’s fastest watch won the ” Aiguille d’Or ” for best watch at that year’s Geneva Watchmaking Grand Prix. From the past to the present, TAG Heuer has continued to make significant contributions to the advancement of chronographs.
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TAG Heuer’s fascination ” with motor sports
TAG Heuer continues to achieve high precision. The reliability of TAG Heuer watches can be seen in the fact that they have been officially adopted in numerous sports events. In particular, TAG Heuer is inseparable from motor sports. After Steve McQueen wore a TAG Heuer Monaco in the movie “Le Mans Forever,” the impression of “TAG Heuer = racing watch” became stronger worldwide.
In 1971, TAG Heuer was adopted as the official watch of F1 for the first time. Numerous racing chronographs were born, including the “Carrera,” the “Monaco,” and the “Monza,” which is said to have pioneered the use of black cases. The company also released models bearing the names of famous F1 drivers such as Ayrton Senna, Ukyo Katayama, and Kimi Raikkonen.
After leaving F1 in 2004 to become the official timekeeper for the IndyCar Series, madiba returned to F1 as the official timekeeper for the Red Bull Racing Team. The relationship between TAG Heuer and motorsports, which always challenges the limits of speed, is truly two sides of the same coin, and this spirit of challenge is the reason why TAG Heuer attracts so many men.
The appeal of TAG Heuer: “Design that combines sport and elegance
The brand’s prestige is not only due to its high precision and practicality. The brand’s beautiful design, which transcends the boundaries of sports and is loved by business people around the world, is the quintessence of TAG Heuer.
The Carrera, the flagship model of TAG Heuer, was created by Jack Heuer, the fifth generation of the company’s founder, who was fascinated by motor sports. Inspired by the legendary “Carrera Panamericana Mexico Road Race” car race, this timepiece has fascinated people with its impeccable design since that time.
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The Carrera Heuer 01 was introduced in 2015. The current face of TAG Heuer, it features a new movement developed based on the Cal.1887. The skeleton dial is a stunning feature.
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At Baselworld in 2016, the successor, the ” Carrera Heuer 02 ” was unveiled. This flagship model continues to evolve, pursuing a gimmicky, powerful appearance and a high level of practicality.
Along with the “Carrera,” the “Monaco,” the brand’s iconic design is also outstanding. The world’s first truly waterproof rectangular model, it still retains the square design that Steve McQueen loved, not to mention its water resistance, durability, and other functional aspects.
Many TAG Heuer models, including the ” Carrera ” and ” Monaco “, feature scratch-resistant sapphire crystals. Not only does it protect the beautiful design from external shocks, but the anti-reflective coating guarantees high legibility from all angles.
Introducing TAG Heuer’s classic models
TAG Heuer ” Carrera Calibre Heuer 01
The ” Heuer 01 ” is the current main product of the Carrera series. The depth of the open-worked dial is a man’s dream. The polished and shiny bezel texture is also attractive.
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TAG Heuer Carrera Calibre 1887
Equipped with TAG Heuer’s in-house ” Cal. 1887 ” movement, which was created in 2010. While retaining the spirit of the first generation, the Cal. 1887 features an elegant index design with Arabic numerals, a bi-directional automatic winding mechanism, and a sapphire crystal case with anti-reflective coating, all of which dramatically improve quality and precision.
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TAG Heuer “CARRERA Calibre 5
This authentic gem retains the Carrera’s sporty form, including the longhorn lugs, and has been reworked with three hands and a date. The bright blue dial with sunray finish is highly practical for business occasions.
TAG Heuer “Grand CARRERA
This premium Carrera model was inspired by the GT car. The logo appliquéd on the clasp and the hand-applied indexes are not only legible, but also thoroughly designed.
TAG Heuer “Monaco Calibre 12
A masterpiece of TAG Heuer’s square chronograph. It is also highly practical and water resistant to 100 meters.
TAG Heuer “Aquaracer
The brand’s best divers’ collection with 300M water resistance. The watches are highly practical, with green and blue luminescent paints, hand-applied polished and faceted indexes, and durable ceramic bezels.
TAG Heuer “Formula 1
Inspired by Formula 1 technology, this collection has been worn by numerous world champions. The tachymeter bezel and dial design are reminiscent of motor sports.
TAG Heuer “LINK
This is the successor to the collection that was a huge hit when it first appeared in 1887. The distinctive case and bracelet shape are ergonomically designed. A gem for a wide range of occasions, from business to off-line style.
TAG Heuer “Connected
Surprisingly, TAG Heuer is the only Swiss luxury watchmaker that produces smart watches. A fusion of watchmaking excellence and cutting-edge innovation, “Connected” is compatible with Android and iOS, and can display the dials of TAG Heuer’s pearl collections. A timepiece that shows TAG Heuer’s spirit of challenge.
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