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Remake unused perfume in 1 minute! Learn how to turn your perfume into a “perfume paste”!
COLUMN

Remake unused perfume in 1 minute! Learn how to turn your perfume into a “perfume paste”!

Givenchy’s new men’s fragrance is inspired by the time spent sipping whiskey!
NEWS

Givenchy’s new men’s fragrance is inspired by the time spent sipping whiskey!

Bulgari’s men’s fragrance has a new woody, power stone-inspired fragrance!
NEWS

Bulgari’s men’s fragrance has a new woody, power stone-inspired fragrance!

More fun to choose perfume! Introducing 13 different fragrance strains.
MEN'S BEAUTY

More fun to choose perfume! Introducing 13 different fragrance strains.

Men’s Perfume Ranking Top 7! Check out the fragrance that can be popular with all!
MEN'S BEAUTY

Men’s Perfume Ranking Top 7! Check out the fragrance that can be popular with all!

Salon de Parfum 2021, an annual fragrance festival, to be held for the first time at Isetan Shinjuku Men’s Building! The lineup is an impressive 200 items or more!
NEWS

Salon de Parfum 2021, an annual fragrance festival, to be held for the first time at Isetan Shinjuku Men’s Building! The lineup is an impressive 200 items or more!

A perfume that can be layered? Ferragamo has a new fragrance collection that’s fun to layer!
NEWS

A perfume that can be layered? Ferragamo has a new fragrance collection that’s fun to layer!

Perfume Men’s Special! Pick up from popular models that you can buy right away to the hottest products!
MEN'S BEAUTY

Perfume Men’s Special! Pick up from popular models that you can buy right away to the hottest products!

Mirco Buffini Florence presents a fragrance collection that represents the different regions of Italy!
NEWS

Mirco Buffini Florence presents a fragrance collection that represents the different regions of Italy!

Perfume atomizers: Selected picks on how to choose the best perfume atomizer and recommended brands for men!
MEN'S BEAUTY

Perfume atomizers: Selected picks on how to choose the best perfume atomizer and recommended brands for men!

Deodorant for Men! Introducing essential summer items for men by category, from sprays to rolls!
MEN'S BEAUTY

Deodorant for Men! Introducing essential summer items for men by category, from sprays to rolls!

Perfume smells different depending on how you put it on! Video shows effective methods for different purposes.
MEN'S BEAUTY

Perfume smells different depending on how you put it on! Video shows effective methods for different purposes.

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RANKING NEWS

  • Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now. Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.
  • Pokémon and G-SHOCK Collaboration Models Celebrating Their 30th Anniversary Are Now on Sale! Applications for the lottery are being accepted until 12:00 p.m. on Monday, July 6. Pokémon and G-SHOCK Collaboration Models Celebrating Their 30th Anniversary Are Now on Sale! Applications for the lottery are being accepted until 12:00 p.m. on Monday, July 6.
  • "Khaki Brown" from TSUCHIYA KABAN's Diario Series is now available in limited quantities! "Khaki Brown" from TSUCHIYA KABAN's Diario Series is now available in limited quantities!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • "Ploom Taste Journey," an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development. "Ploom Taste Journey," an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.
  • Tatras is hosting a limited-time in-store event called “THE CRAFT JOURNEY”! Focusing on traditional embroidery techniques Tatras is hosting a limited-time in-store event called “THE CRAFT JOURNEY”! Focusing on traditional embroidery techniques
  • The “IQOS ILUMA i Remix Model” Is Now Available! A Unique New Model That Expresses Shifts in Light and Color Has Arrived The “IQOS ILUMA i Remix Model” Is Now Available! A Unique New Model That Expresses Shifts in Light and Color Has Arrived
  • Ray-Ban Meta finally lands in Japan with eyewear featuring Meta AI and advanced microphones and cameras! Ray-Ban Meta finally lands in Japan with eyewear featuring Meta AI and advanced microphones and cameras!

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