DIESEL presents the "HA(U)TE COUTURE COLLECTION" with an ironic message! The campaign visual features Nicki Minaj and others.

Social media has become an indispensable part of our daily lives. While it allows us to share information and feel connected to others, many of us have experienced the discomfort caused by unkind posts. What about the “What’s wrong with social media? In response to the current social problem of online troubles through social media, Diesel has launched “HA(U)TE COUTURE” – Hate Couture. Couture – let’s put on the hate. Diesel’s ironic message was “HA(U)TE COUTURE – Let’s put on the hate.

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DIESEL’s HA(U)TE COUTURE COLLECTION with an ironic message

In this day and age, whenever you do something online, someone is always waiting to criticize you, but if you respond to harassment with sarcasm and irreverence, the possibility of being hurt by it will be lessened. If you respond to harassment with sarcasm and irreverence, you are less likely to be hurt by it. It is for this reason that Diesel has launched HA (U)TE COUTURE, a new collection of clothing designed with the sole purpose of disempowering those who cannot help but attack others. HA(U)TE COUTURE is a unique collection of te゙zines designed solely to reduce the power of those who cannot help but attack others.

Click here to visit the ” HA(U)TE COUTURE COLLECTION ” campaign page

Nicki Minaj, Gucci Maine, Bella Thorne and more stand up for DIESEL HA(U)TE COUTURE

The celebrities are being harassed more than anyone else. In the video that opens the collection, famous celebrities and influencers from around the world, including Nicki Minaj, Gucci Maine, and Bella Thorne, come together to deliver the message, “Let’s put on the hate.” The message is “Let’s put on the hate.

Click here to visit the ” HA(U)TE COUTURE COLLECTION ” campaign page

The videos, along with a series of video content tailored to each member, begin and unfold on social media, where online harassment is particularly likely to occur. The videos begin and unfold on social media, where online harassment is particularly likely to occur, with a series of video content tailored to each member. People around the world will be able to experience firsthand the campaign’s message of ” The videos show celebrities dancing and sarcastically celebrating actual harassment, so that people around the world can directly experience the campaign’s message of “Let’s put on the hate. The film depicts celebrities dancing and sarcastically celebrating the harassment they have actually endured.

The design of the collection is based on the worst comments received from the celebrities who participated in the campaign.

DIESEL has selected the worst comments they have ever received and desa゙ nized exclusive HA(U)TE COUTURE items tailored to each. ゙in. Nicki Minaj is “The Bad Guy,” Gucci Maine is “Fuck You, Imposter,” and Bella Thorne is “Slut. Slut.” The items incorporating these comments are limited edition items from the HA(U)TE COUTURE collection and are now available at select DIESEL stores and the official online store.

Click here for the “HA(U)TE COUTURE COLLECTION” campaign page

Customization is also available on the spot at dedicated booths in the stores from 14:00 to 16:00 at each store.

In addition, HA(U)TE COUTURE store events will be held on the following dates. Depending on the number of purchases in the target apparel and denim categories, customers will receive a HA(U)TE COUTURE patch that can be customized with the worst comments they have ever received by heat-crimping! Proceeds from the sale of HA(U)TE COUTURE items will be donated through Only The Brave Foundation to support anti-bullying and cyberbullying charities around the world. and anti-cyberbullying charities around the world through Only The Brave Foundation.

Details of HA(U)TE COUTURE Store Event

DIESEL GINZA / DIESEL SHIBUYA: October 13 and 14
DIESEL OSAKA: October 20 and 21
DIESEL NAGOYA: October 27 and 28
DIESEL FUKUOKA: October 27 and 28
DIESEL Online Store: October 13 – October 19th (*You cannot choose the type of gift. It will be enclosed at random)

Satirical designs with critical messages

The collection, which includes T-shirts and hoodies, is printed with criticisms that DIESEL has received in the past, such as “DIESEL is dead” and “DIESEL is not cool anymore. The design is unique in that it dares to incorporate criticism into the design.