A must-see for serious men! SHISEIDO Professional launches “THE GROOMING”!

SHISEIDO Professional launched a contemporary holistic grooming line “THE GROOMING” from salons this fall. The line targets “high-end hair salon men who are serious about their hair,” and its superior efficacy and sophisticated package design are appealing. The lineup consists of nine products (hair and scalp care, skin care) priced from 1,000 yen to 5,500 yen (excluding tax).

SHISEIDO PROFESSIONAL’s “THE GROOMING” has the following three features: ” Efficacy,” “Design,” and “Fragrance

The men’s skincare market has doubled in the past 10 years, and interest in men’s grooming is on the rise. SHISEIDO Professional has launched “THE GROOMING” to meet such needs. Among its many attractive features, the most notable are “excellent efficacy,” “sophisticated package design,” and “fragrance.

Bio-impact technology that effectively cares for men’s skin and hair

The “THE GROOMING” product lineup was developed in response to a SHISEIDO study that found that men age about 10 years faster than women in terms of appearance. The products are designed to prevent sagging and roughness of the skin, and to suppress the loss of volume and elasticity of the hair. All products share the “Bio-Impact Technology,” which is achieved by combining “bio-related ingredients,” which are essential for hair and skin and exist in the body, with “advanced technology.

Rugged and modern packaging design with a silver-to-black ratio

The next attractive feature is the “package design” that makes you want to use it every day. First of all, the rugged and modern coloring, which combines black with an olive green base, fits well with a smart lifestyle. The container dimensions are based on the “silver-to-silver ^ratio*”. The ” ^Hakubin ratio” is a simple and beautiful design concept that has been used in many historical buildings in Japan, such as the five-story pagoda at Horyuji Temple and the Silver Pavilion at Jishoji Temple, to eliminate waste.

Refreshing scent based on essential oils

The third attractive feature is the ” scent “. In addition to natural fragrances such as patchouli, eucalyptus, ylang-ylang, cedarwood, and gaiac wood, it also contains the scent of Japanese cypress from Mt. The woody herbal fragrance is attractive because it is also designed to mask the smell of sebum and perspiration.

THE GROOMING official website is here!
Click here to find salons that carry it !
Inquiries: SHISEIDO Professional 0120-81-4710