ORTELO, a new brand that is a lineage of SOLIDO and H.I.P. by SOLIDO, will launch in the 2024 SS season. Like its predecessor SOLIDO, ORTELO presented a collection of pants with a beautiful silhouette that suited the urban environment.
Inheriting SOLIDO's DNANewly born brand 'ORTELO' proposing high quality and timeless pants
SOLIDO and H.I.P. by SOLIDO had been popular for their urban designs with an Italian essence. After both brands ended their history, ” ORTELO” was launched this season as a new lineage of the two brands. The brand name was taken from the famous horse “Ortello,” the first Italian-bred horse to win the Prix de l’Arc de Triomphe. The new brand offers high quality pants with a beautiful silhouette like a powerful and beautiful racehorse’s legs, timeless and high quality design with attention to detail, and the experience cultivated at SOLIDO.
ORTELO's Attraction (1)The Horsebit Ring
The ring, which was an iconic detail of SOLIDO, has been firmly inherited by ORTELO. The new design is based on the horsebit (horse shoe) motif, and has been updated to resemble two “D “s side by side. The ORTELO brand name is engraved on the ring to add a sense of luxury.
ORTELO's Attraction (2)Horse print
The slacks, which are the lining of the pockets, have a horse print that represents the brand’s worldview, derived from the name of the racehorse. Although it does not appear on the surface, ORTELO’s brand aesthetics, with its strong attention to detail, is projected in the pursuit and creation of even invisible details such as these.
The appeal of ORTELO (3)All models are made of more than 90% cotton! Natural materials
More than 90% of ORTELO pants are made of natural materials such as cotton, linen, and wool. It is important to mention that this not only makes them high-quality fabrics, but also that they are sustainable materials that return to the soil. Incidentally, all fabrics used in ORTELO are first-class products, originally developed and sewn in a highly skilled Japanese factory.
From authentic slacks to jogger-type pants, a lineup that suits the urban man
The first collection includes three models of dressy slacks and two types of jogger-type pants with ribbed hems, and the fabrics include variations on the jersey and wool fresco fabrics that have become synonymous with SOLIDO. Each model is also available in multiple colors. Each model has various features such as permanent center creases with pin tucks and stress-free elasticity, so be sure to check out the online store to see what’s available.
