Zoff has released a new series of “Zoff NEW STANDARD,” developed based on research into the balance between glasses and the face. The new series consists of six models, each in four colors, and will be available at Zoff Sales Stores and Online Stores nationwide from January 14 (Fri.).
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The ” Zoff NEW STANDARD ” series of glasses, designed based on an AI-generated average face, looks good on everyone.
ZEPS (Zoff Eye Performance Studio)”, Zoff’s first research and development organization, was established to develop new functions, products, and services to improve not only the eyes but also human performance. They are working on the development of frames and lenses for people who overuse their eyes for computer work, etc., and services to quantify eye performance, such as the degree of eye fatigue. The “ZOFF New Standard” series was jointly developed by ZEPS and ZOFF, and is the “science of eyeglasses that fit well. The series uses AI to generate an average face from the facial data of approximately 2,000 men.
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Based on this average face, the glasses were designed and engineered to look good on everyone. ZOFF New Standard is a lineup of six variations of eyeglasses, four plastic and two metal, that are calculated to provide the best balance between the face and the eyeglasses and fit well with the face. The lineup includes four simple colors that can be easily matched to any outfit or occasion. This item will be a lifesaver for those who are always at a loss when choosing eyeglasses or those who are unsure of which eyeglasses suit them best.
ZOFF New Standard” plastic frames / Wellington series
Wellington, an orthodox design, features frames with rounded corners among square frames. These versatile glasses blend well with the face and give a soft nuance, making them easy to use for both business and private purposes.
ZA221002 ” ZOFF NEW STANDARD
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ZOFF New Standard” ZN221001
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ZOFF New Standard” plastic frames / Square series
As the name suggests, this is a standard rectangular shaped eyeglasses with solid corners. They give a sharp and intellectual impression, making them useful for formal and business occasions. The plastic frames are not too formal and give a slightly casual look.
ZA221003 ” ZOFF New Standard
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ZOFF New Standard” ZN221002
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ZOFF New Standard” metal frames / square series
The square shape of metal frames gives a sharper impression than plastic frames. The thin metal texture creates a cool and sophisticated atmosphere. The rims are thinner than plastic frames, so they blend in well with the face.
ZY222003 ” ZOFF NEW STANDARD
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ZOFF New Standard” ZY222004
[“Zoff NEW STANDARD” details
Release Date: Friday, January 14, 2022
Price: 8,800 yen each (including tax) *including set lens fee
Sales Stores: All Zoff stores (excluding outlet stores), Zoff Online Store, Zoff Rakuten Ichiba Store, Zoff Rakuten Fashion Store (planned)
Contact: 0120-013-883 (Zoff Customer Support)
