Ground Y, a unisex brand that proposes new possibilities in fashion through the filter of Yohji Yamamoto, has announced its first wristwatch in collaboration with CITIZEN. THE SHOP YOHJI YAMAMOTO will start selling the watch from 12:00 PM on the same day. The price is ¥28,000 (excluding tax).
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Ground Y Dips Citizen’s Masterpiece Retro Watch in All Black
Ground YY proposes new possibilities in fashion through the filter of Yohji Yamamoto, incorporating multifaceted elements that are in sync with the concept of the brand, and with a style that is genderless and ageless. Ground Yi has collaborated with Citizen to launch the brand’s first wristwatch. In this collaboration between two world-renowned Japanese brands, Citizen’s famous “ANA-DIGI TEMP” will be transformed into an all-black watch with Yohji Yamamoto’s signature all-black design.
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CITIZEN’s 80’s masterpiece ” ANA-DIGI TEMP ” gets a Yohji Yamamoto all-black makeover!
The base model for this collaborative watch is the ANA-DIGI TEMP, which Citizen introduced in the 1980s and was a big hit at the time. This model boasts a retro design that combines analog and digital functions with outstanding functionality, including a chronograph, alarm, thermometer, and calendar, and has been popular not only in Japan but also overseas for a long time. ANA-DIGI TEMP has been transformed into Yohji Yamamoto’s iconic all-black design. Not only the face and belt, but also the back of the watch is colored black to express Yohji Yamamoto’s DNA. The Ground Y logo is engraved on the face and back, and the serial number is engraved on the back. The serial number is engraved on each of the 200 pieces released this time, enhancing the sense of ownership.
For details and purchase, click here.
Ground Y x CITIZEN “ANA-DIGI TEMP” details
Release date: February 10, 2021 (Wednesday ) *Sales at THE SHOP YOHJI YAMAMOTO start at 12:00 PM on the same day
Price: ¥28,000 (excluding tax)
Sales outlets: Ground Y directly managed stores (GINZA SIX/Laforet Harajuku/Shibuya Parco/Shinsaibashi Parco), THE SHOP YOHJIYAMAMOTO and other authorized dealers
Inquiries: 03-5463-1500 ( Yohji Yamamoto Press Room)
