Designer Todd Snyder has worked for prestigious American brands such as Ralph Lauren and J. Crew. He has a deep knowledge of everything from tailored to vintage clothing, and from Fall/Winter 2024 he will be working on a new line, Woolrich’s ” Black Label. Here, we will show you how to wear the hottest outerwear from his first collection, along with an explanation of its charms.
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Woolrich’s “Black Label” is American casual wear that is now, while maintaining the good old days.
The street fashion of the 90s and American casual of the 90s have been revived in recent years. It is true that there are many items with universal appeal in American casual, and people want to continue wearing them in any age. However, it is also true that simply sticking to the good old days will result in a gap with the current sense of the times. The ideal is to have the essential charm of American casual, but at the same time keep it updated. Woolrich “Black Label” is a perfect example of this.
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The collection consists of two lines: heritage and technical. The collection features heritage icons of Woolrich, such as the Arctic Parka and Buffalo Check, while updating the materials and silhouettes. While based on American casual wear, these items exude a sense of elegance and mode.
This time, we focus on four outerwear items that symbolize the Woolrich “Black Label. We will explain how to wear the now updated outerwear while inheriting the good old days, along with comments from Todd Snyder delivered directly to OTOKOMAE.
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The latest Woolrich 'Black Label' coordinate (1)Wear the outdoorsy buffalo check in mode
The pattern symbolizes outdoor-style American casual wear. Buffalo check is a pattern that symbolizes outdoor American casual wear. This check pattern is said to have been created by Woolrich in 1850. The buffalo check is a familiar check pattern expressed by weaving on wool and cotton flannel shirts, etc. The buffalo check pattern is expressed by printing on nylon in the Buffalo Check Short Parka, which is developed in the technical line.
While adopting a new expression in the form of a print, the nylon’s sheen is suppressed, and if you look closely, the twill pattern is reproduced with such precision that it appears at first glance to be a woven fabric. Such heritage and technical outerwear can of course be worn with denim for a good old-fashioned American style, but it also matches well with creased slacks. It can also be worn with shirts and knitwear in black for a more urban look.
Woolrich Down 297,000 yen (Woolrich Futakotamagawa 03-6431-0150), Marcel Lassens shirt 41,800 yen (Ships Information Center 0120-444-099), Tangenet turtle cut and sewn 16,500 yen (Tangenet ( https://tangenet.com ), Jugen pants 46,200 yen ( IDEAS 03-6869-4279 ), Hoka sneakers 33,000 yen ( Deckers Japan 0120-710-844 ), Ivan sunglasses 48,400 yen ( Ivan Tokyo Gallery 03 Tokyo Gallery 03-3409-1972)
Woolrich 'Black Label' most current coordinate②Wear a tough wool jacket cleanly
The thick, resilient wool melton of the technical line gives off the toughness of a hunting jacket. Reflective cropped shirt jacket. Combined with the large flap pockets, it really enjoys a good old-fashioned American casual atmosphere. But like the buffalo check, this one doesn’t stop there.
When you hold the wool melton up to the light, the reflective material woven inside reflects. The technical feel of the reflective material injects a stylish atmosphere into the warmth of the wool. The combination of these two elements will broaden the range of your outfits.
Its exquisite balance also allows for elegant coordination with a high-gauge turtleneck knit, white pants, and a patterned scarf. When you have gained the ladies’ favor with such an outfit, go to the bar, which is illuminated by downlights. The charm of the reflective material will shine even brighter.
Woolrich blouson 147,400 yen (Woolrich Futakotamagawa 03-6431-0150), Barba Napoli knitwear 42,900 yen (Coronet 03-5216-6521), Devore Inchpit pants 35,200 yen (Ships Information Center 0120-444- 099), Vincenz Vincenzo Miozza scarf 19,800 yen (Mashita Shoji 03-6412-7081), Girard-Perregaux watch 268,000 yen (Sawind Japan 03-5211-1791)
Woolrich 'Black Label' most current coordination (3)Wear an idyllic cowtin knit intelligently
“If there is a genuine product that we cannot surpass, let’s co-create with that brand,” is the attitude that has led to many successful collaborations to date. Todd Snyder has successfully collaborated with many brands with the attitude of “If there is a genuine product that we can’t surpass, we will collaborate with that brand. In a sense, this is because Mr. Snyder is able to recognize the superiority of a design or product. This time, Woolrich’s “Black Label” also shows a glimpse of that.
Kanata is a long-established cowtin knitwear company established in 1979. The cowtin knitwear knitted with extra-thick virgin wool evokes the traditional and idyllic scenery of the northern United States.
Woolrich knitwear 211,200 yen (Woolrich Futakotamagawa store 03-6431-0150), Jeannick x Ships G-jumper 42,900 yen, Eriko Formicola shirt 38,500 yen, Thomson x Ships pants 23,100 yen (above Ships Information Center 0120-444-099), Vincenzo Miozza scarf 19,800 yen (Mashita Shoji 03-6412-7081), Ivan glasses 40,700 yen (Ivan Tokyo Gallery 03-3409-1972)
Worn over a denim jacket, this is, so to speak, the royal road to American casual wear. However, the inner layer is not a sweatshirt but a band-collar shirt. With a patterned scarf around his neck and a pair of demi-patterned glasses, he is an urban man who exudes intelligence in a country atmosphere.
Woolrich 'Black Label' Seasonal Coordinates (4)Wear a vest that combines tech and natural beauty in a sporty way
This nylon vest was released from the technical line. Its glossy appearance is truly tech-inspired. However, if you know what the pattern on the vest is, your impression will be completely different. Birch camo has long been used in the Woolrich collection. The birch camo motif is often found in Pennsylvania, the state where Woolrich was founded, and it is what is depicted on the nylon vest this time.
↑Detailed cut from the runway of Pitti Uomo 105 on January 9, 2024.
The motif, expressed as if it were an abstract painting, was created using a technique called drip-dyeing. The unique gradation of the motif is inspired by the beauty of nature, but it also has a futuristic impression.
Such a vest is put together in a monotone, urban sporty style. It is both sporty and sophisticated enough to blend in with the urban cityscape. And the drip-dyed birch camo gives a subtle hint of the traditional American outdoors.
Woolrich down vest 200,300 yen, zipped sweatshirt 45,100 yen, cap 19,800 yen (Woolrich Futakotamagawa store 03-6431-0150), Jabs Alkivio pants 44,000 yen (FEN 03-3498-1642)
Woolrich “Black Label” will be released only in limited countries and stores. This rare collection will be gathered together and sold at the stage on the 1st floor of Isetan Shinjuku Men’s Building before any other countries. The first customers to purchase the items will receive a WOOLRICH BLACK LABEL special novelty as a free gift. In addition, Mr. Todd Snyder, who will visit Japan for this POP-UP, is scheduled to be in the store on September 25 (Wed.). If you are interested in the brand, why not take this opportunity to visit the store?
<Details of POP-UP at Isetan Shinjuku Men’s Building>
Venue: Isetan Shinjuku Men’s Building, 1st floor, The Stage
Period: September 25 (Wed) – October 1 (Tue), 2024
Privilege: WOOLRICH BLACK LABEL special novelty will be given to those who purchase on first arrival (as soon as the gift is gone) end when the gift is gone)
