2018 Summer Clothing Men’s Fashion Trend Feature Page 4

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2018 Summer Clothing Men's Fashion Trend Feature

Summer Men’s Fashion Keyword: “Minimal & Luxurious White Sneakers are in Full Bloom”

White sneakers, which create a clean impression, are a staple item for men not only in summer. It is no exaggeration to say that in summer, when the number of items that make up an outfit is reduced and the presence of sneakers increases, it is worth paying more attention to and investing in sneakers than in other seasons. When it comes to white sneakers, Adidas Originals’ Stan Smiths are a universal staple, but even more high-priced sneaker brands are gaining popularity. In addition to standard luxury sneakers such as Common Projects and Golden Goose, high-end brands such as Balenciaga are focusing on sneakers with minimalist designs, which are popular not only at Pitti Uomo but also among fashion-conscious men in central Tokyo. Pitti Uomo, but also many other occasions where these sneakers are worn by fashion-conscious men in the heart of Tokyo.

COMMON PROJECTS Achilles Low

Common Project is a footwear brand from New York launched by Prathan Poopat and Flavio Girolami in the Fall/Winter 2004 season. The simple design, the serial number engraved on each pair, and the high quality leathers have attracted the attention of fashionistas from all over the world.

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GOLDEN GOOSE DELUXE BRAND Starter

GOLDEN GOOSE DELUXE BRAND” is the latest brand from Venice, Italy in 2000. The starter is a new model that has been attracting attention following famous models such as the Francie and Superstar. It is characterized by the simple appearance of the upper and the rugged sole design. The star logo, Golden Goose’s trendy mark, is placed on the back patch.

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PHILIPPE MODEL PARIS Logo Patch Sneakers

PHILIPPE MODEL is an Italian handmade sneaker brand that started in 2008. Each craftsman carefully carries out meticulous work such as cutting, assembling, and washing of leather in Riviera del Brenta, which produces the highest-quality shoes in Italy. Pick up a pair of leather sneakers with a distinctive logo patch.

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