More and more people are using “inner down” not only for casual wear such as outdoor activities, but also as innerwear for business suits. Do you know the Japanese brand “TAION” that specializes in such inner down and boasts overwhelming cost performance despite its high quality down? This time, we will introduce recommended men’s models while unraveling the reasons why TAION is chosen!
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What is TAION, a down brand from Japan?
TAION” was born in 2016 as a Japanese brand specializing in inner down. The brand name is derived from the word “body temperature,” as befits a brand from Japan. The brand offers lightweight, high quality down with excellent heat retention at an overwhelming cost-performance ratio, and it is a notable up-and-coming down brand that is growing as an up-and-coming brand, being handled by popular select stores in Japan as well as in the U.S., Europe, and Asia.
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Three reasons why Taion down is chosen
Down items are sold by a variety of brands, but why is Taion’s down favored by customers? Focus on the high quality that exceeds the price!
Reason for choosing TAION’s down: “We use carefully selected high-quality down in optimum proportions.
Taion uses only down from mature waterfowl, which are said to be the best time to harvest down. Furthermore, the golden ratio of 90% down and 10% feathers is used to provide both firm heat retention and resistance to losing its shape. The “fill power,” which indicates the bulkiness of the feathers and indicates the high quality of the down, has been recorded at over 650, which is the standard for good quality down. The ideal golden ratio of the best down, combined with sufficient fill power, makes it an impeccable quality down.
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Reason 2 why Tyon’s down is chosen “It is possible to use it from town use to the outdoors by super water-repellent processing.
The main outer fabric is a high-density woven nylon taffeta with a super water-repellent finish. It is not only resistant to light rain and snow, but also to stains on the surface, so it can be kept clean at all times. In addition, a device called AC coating is applied to prevent the feathers of the down from falling out as much as possible.
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Reason #3 why Tyon’s down is selected: “Unparalleled high cost performance
The world is full of various brands of down, but the reason why people choose Tyon’s down is its “high cost performance. The company uses high-quality down in its best condition and offers many products under 10,000 yen that are also functional. The wide range of lineups, from basic and city line items that are easy to use in everyday life to mountain, military, and sports classics that can be used in active scenes, is also attractive. It is no wonder that there are so many repeat customers, many of whom buy different colors and models.
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