The luxury shirt brand Eaton and world-renowned Michelin-starred chef Björn Franzen, united by a passion for taste and craft, have unveiled a campaign celebrating individuality through custom-ordered shirts.
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What do “shirts” and “food” have in common, as described by the amazing chef Björn?
With a total of six Michelin stars, Björn Franzen is in constant pursuit of perfecting his craft. Likewise, Eaton has carved out a niche market for itself as the world’s leading luxury shirt brand. These two worlds come together in this campaign for the perfect custom-ordered shirt.
” I infuse the essence of individuality into every dish I make. Similarly, Eaton brings fabrics to life, creating custom-ordered shirts where every stitch tells a unique story.” says Björn Franzen.
Eaton’s custom-order shirts offer world-class quality
ETON’s custom orders can be tailored to fit and style preferences, including body and sleeve sizes, collar and cuff designs, and the addition of embroidered initials. Janelle Halberg, Director of Brand Communication at ETON, says, “We are proud to offer the perfect custom order shirt.
“Creating the perfect custom-order shirt allows for a world-class quality selection of materials and attention to detail,” said Janelle Halberg, Director of Brand Communications at ETON. We collaborated with Björn Franzen to explore these commonalities with the concept of style and taste perfection.”
As part of the creative collaboration, Björn created his own custom order shirts to be worn in the campaign.
Click here for more details on the campaign!
Björn’s interpretation of the shirt by a culinary master
Mastering a craft goes far beyond mere excellence. It is about having the tenacity to define one’s taste and pouring it into every detail. For Eaton, a custom-ordered shirt is more than just a fashion item; it is an opportunity to experience the splendor of personal wishes and refined style. When Franzen built his three-star Michelin restaurant, he not only served the food, he infused himself into every ingredient and dared to make a statement. The same applies to his style. Whether it is the cut of a shirt or the composition of a dish, he dares to weave a personal story that not only creates a masterpiece, but also reveals the skill behind it.
