2018 Summer Clothing Men’s Fashion Trend Feature Page 9

Men’s summer fashion keyword ” Sunglasses

Sunglasses are indispensable for the season with strong sunlight. In particular, the Boston, Wellington, and Boslington shapes are gaining popularity, as are mirror glasses with coated lenses. A little ingenuity, such as linking the frame and lenses of the sunglasses with the color of the clothing, will enhance the sophistication of the sunglasses style.

Ray-Ban Sunglasses

Ray-Ban was founded in 1937 by Bausch + Lomb on behalf of the U.S. Air Force and has been acquired by the Italian company Luxottica since 1999. The basic concept of Ray-Ban was “If it does not protect the eyes optically, it cannot be called a sunglass. Before the acquisition, there were many models that emphasized functionality, but since 1999, many models that sell innovative designs have been developed. The current production is basically in Italy.

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MYKITA Sunglasses

The eyewear brand ” MYKITA ” started in Germany in 2003. The brand name is derived from the fact that the building where it was founded was once a kindergarten (kita). The brand has gained immense popularity around the world by developing innovative designs every season, such as simple joints with no screws and lightweight frames cut from stainless steel sheets. The entire process is done in the company’s own workshop in Berlin, where high-quality eyewear is produced with high-tech processing and by hand. Many fans are addicted to the comfort of the lightweight frames based on 0.5mm thick frames once they use them.

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KUBORAUM Sunglasses

The eyewear brand “KUBORAUM” was started in 2012 in Berlin, Germany by two designers, Livio and Sergio. Based on the novel concept of eyewear as a “mask,” they propose lens designs that can be enjoyed 24 hours a day, regardless of the time of day or night. All production is handmade in Italy. The frames are characterized by a sense of weight, and the sophisticated design without a brand logo is based on the idea of accentuating the individuality of the wearer. The company also offers items in collaboration with the Tokyo-based brand ” Julius.

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