SHISEIDO MEN’s 4th batter! Why is “Kuro-Al” so popular?

SHISEIDO MEN is a brand that has been focusing on the development of men’s skincare products, and any man with even the slightest sense of beauty has probably used the brand at least once. The core product in the brand’s lineup and currently selling very well is a serum called “SHISEIDO MEN Ultimune ™️ Powerlifting Concentrate. In this issue, we will introduce the reason why.

Reasons for Black Ultimune's popularity 1A male version of a classic serum that is overwhelmingly popular among women!

The product “SHISEIDO Ultimune™ Power Rising Concentrate IIIn” is known as a beauty serum masterpiece among beauty-conscious women. It has won a whopping 252 beauty awards worldwide. The product’s dramatic red packaging is impressive, not to mention the quality of the product’s performance.

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The legendary serum was tuned to fit the unique skin characteristics and lifestyle of men and released in March 2021 as “SHISEIDO MEN Ultimune ™️ Powerlifting Concentrate,” which we picked up this time. The packaging is based on the color black, in contrast to the red of the original product, and is sometimes referred to as ” Black Ultimune ” or ” Black Al” among some cosmetic enthusiasts. Despite the fact that it is a product for men, it is surprising that half of the purchasers are women. The “Red Al” (?), which I found to be good for me to use. It is a male version of “Aka-Al,” which I have used and found to be good, and I suspect that many of them are giving it as a gift to their significant partners, family members, and friends.

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Reasons for Black Ultimune's popularity 212 indicators to make an aged man look good

The change to the refreshing feel, fragrance, and packaging that men seem to prefer… The new product was developed with careful consideration of men’s skin characteristics and lifestyle habits, while taking advantage of the features of the original product. Specifically, men’s skin is congenitally prone to ” excessive sebum production,” ” dryness,” and ” rough skin. In addition, while women generally wear makeup and use sunscreen on a daily basis, men generally go without makeup, even though they are becoming more beauty-conscious. To put it boldly, men’s skin is unprotected in addition to being predisposed to skin problems in the first place. Kuroal” is designed to bring beauty to men’s skin by dividing it into 12 indicators. It is a high-performance anti-aging serum for men that can approach skin changes such as dryness caused by lack of sleep and lack of skin care due to busy schedules. The Triple Camellia GL ^Extract*4 technology boosts immunity, antioxidant power, and damage recovery. It creates an optimal moisture balance, reducing fine lines and wrinkles, roughness, and dryness, and keeping skin moisturized for as long as 32 hours, another strong advantage.
The product is also designed to be used as an all-in-one lotion, which usually consists of the steps of face wash, toner, serum, and milky lotion, but when time is short, the product can be used as an all-in-one lotion by simply washing the face and then applying “Kuroalu. The refreshing texture makes it ideal for use as an after-shave lotion.

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Reasons for Black Ultimune's popularity 3The world view that it's okay to look good as an adult

The phrases “men’s beauty” and “beauty men” have become commonplace, and young men wearing a lot of makeup on the street is not unusual. “I have to become more beauty-conscious too!” On the other hand, I also feel that “I’m an old man, so I don’t want to try too hard…” On the other hand, I also feel “I’m an old man, so I don’t want to try too hard…”. I am sure that many older men can relate to the feelings of this writer. In November 2023, SHISEIDO MEN began airing a commercial featuring actors Takashi Sorimachi and Nanako Matsushima as ambassadors under the theme ” A man’s beauty comes out in his skin.

Takashi Sorimachi embodies the natural good looks that come with age, and is a rare example of humanity that men can honestly admire. His wife, Nanako Matsushima, gazes at her husband with a sparkling, love-struck look in her eyes, and the air between them draws you in and makes you swoon, while at the same time making you think, ” It’s okay to try to look good as you get older. ” ” It’s true that when you grow up, the way you live shows on your face… ” and so on. I think that mature men may have a lot of thoughts about this. I feel that “SHISEIDO MEN” is trying to encourage men who are getting older. Incidentally, since the start of the Sorimachi/Matsushima couple’s communication, sales of “Kuroal” have shown a remarkable 282% increase over the previous year. On the other hand, as mentioned at the beginning of this report, women actually account for about half of all purchases. For those male readers who have never tried “Kuroal” before, why not visit a department store, specialty store, or e-commerce site and pick up a bottle of “Kuroal”?