Wash clean and leave moisturized. Three powerful facial cleansers that attract the attention of LOFT buyers.

Because it is the first step in skincare, it is easy to wonder what cleanser to use. We want to choose a cleanser that cleans off dirt and grime while leaving the skin moisturized and feeling soft without leaving a greasy residue. This time, we asked Mr. Hatano, a buyer of men’s skincare items at Loft, to tell us what kind of facial cleansers he is currently paying attention to!

BULK HOMME THE FACE WASH 100g

First up is Bulk Homme’s The Face Wash. It is made based on the concept of “removing unnecessary dirt while leaving necessary ingredients on the skin,” and combines raw soap, which protects the skin’s barrier function, with the selective adsorption function of Clay Minerals, which cleanses excess sebum and dirt and leaves behind moisturizing ingredients. The product is also designed to create a rich, dense lather with only a small amount of soap by using a facial cleansing net (sold separately). With such a fine lather, friction damage can be reduced and the skin can be gently cleansed. 2,200 yen (tax included)

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DUO MEN The Wash Balm 90g

Duo, famous for its cleansing balms, now offers an item for men. Cleansing tends to be thought of as an item to be used after putting on makeup, but this is not the case. This product is more effective in removing oil and dirt from pores than ordinary cleansers, so it is recommended even when you are not wearing makeup. Many men will especially like Duomen’s products, which cleanse the skin of men who secrete a lot of sebum. Simply spread the product on dry skin and blend it in, eliminating the need for pre-washing or lathering. 3,960 yen (tax included)

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MYSTR Face Wash

The ” MYSTR ” face wash is an excellent product that produces a dense, elastic lather with a single push. This alone is convenient, but it is also surprisingly formulated with ingredients that can be used as shaving foam as well. Since it can be used for both face washing and shaving at once, it is sure to help shorten the time needed to get ready in the morning. The moisturizing ingredients in the formula leave the skin feeling moist after cleansing. Men with dry or combination skin should definitely give it a try. 2,420 yen (tax included)

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