A look at Adidas’ classic “Forum” sneaker, a favorite of Michael Jordan

adidas” is a global sports manufacturer born in Germany. While Stan Smiths and Superstars are well-known as the royal models, the “Forum,” which was introduced in 1984 and has a deep connection to basketball culture, is another adidas classic. What is the appeal of this model that established basketball culture and was used by legendary basketball player Michael Jordan?

What is adidas, a sports brand with over 100 years of history?

The brothers Rudolf and Adolf Dassler, the sons of a shoemaker in Nuremberg, Germany, founded the shoemaking company ” Dassler Brothers Trading Company ” in 1920, and around 1948, after the company was dissolved due to a falling out between the brothers, the younger brother Adolf decided to create his own shoes, combining his nickname, Addy, and the family name, Dassler. Adidas” was established, combining his nickname “Adi” and the family name “Dassler”, which was the beginning of Adidas. His brother Rudolph later founded PUMA (Puma). Adidas shoes were used as uniform shoes for Olympic athletes, and gained attention by being worn at major sporting events such as the FIFA World Cup, and in the 1970s, the company became the world’s number one sports brand in terms of sales.

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The three stripes, which is also the symbol of Adidas, is said to have been created when shoes sold at the time of the company’s founding had a weakness in that they would stretch while being worn, so three lines were used to reinforce them. The shoes manufactured based on the development philosophy of “the world’s best shoes for the world’s best athletes” are loved not only by athletes but also by fashionistas around the world, and are an indispensable brand when talking about sneakers.

What is the appeal of adidas “FORUM”, an essential part of basketball culture?

The Adidas “FORUM,” with its white upper and blue accents, was developed for the 1984 Olympic Games in Los Angeles, California. The model was named after ” The Forum, ” the arena that was the home of the Los Angeles NBA team Lakers, which was used as the venue for the Olympic games at the time.

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It was also known as the shoe worn by NBA legend Michael Jordan during the Olympic finals, and has since become an indispensable model in basketball culture. It became an indispensable model in the subsequent basketball culture. Later, a low-cut model was introduced, and the shoes evolved to be worn not only for sports but also as a fashion item.

The appeal of the adidas “FORUM” (1) “Web system with high-technology cushioning functionality

The models of the time were equipped with the “Dillinger Web,” a shock-absorbing system developed by Adidas. This was a cushioning system developed for running, invented by Bill Dellinger, a cross-country coach at the University of Oregon. The “Forum” is the only basketball shoe to feature this system. Inspired by a spider’s web, the “Dillinger Web” is a mesh-like nylon fabric in the midsole that disperses the impact on the sole of the shoe, significantly reducing the burden on the foot.

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Adidas “FORUM” Attraction #2 “Velcro strap for easy ankle fit adjustment

In addition to the laces, the Forum also features Velcro straps that hold the ankle in place for a comfortable fit. The “criss-cross system” allows you to adjust them to fit your feet, providing support for your ankles, which are prone to injury.

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Adidas “Forum” Attraction 3: “Heel counter to support walking

The Forum is equipped with a heel counter, adopting the functionality of running shoes to help wearers produce their best performance. The heel counter is a core inserted in the heel. The heel counter, which has the effect of stabilizing the heel, an important part of the foot that supports the body weight, is designed to allow for better performance. It is designed to support walking and balance the entire body for better performance.

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Adidas “Forum” Attractiveness (4) “Lining for Comfortable Wear

The lining inside the shoe determines comfort. The Forum uses terrycloth, a toweling fabric that absorbs moisture. In addition, by adding cushioning, we have achieved a comfortable fit that does not become stuffy even when sweating. This shoe that wraps the foot securely and yet provides comfort is truly a masterpiece.

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