BIRKENSTOCK has been making comfort shoes for 250 years since its foundation, when it created a flexible footbed by developing its own technology. The “HONOLULU” introduced this time is a sports sandal made of EVA produced by such a professional comfort sandal manufacturer. Focusing on the appeal of HONOLULU, we will look into the secret of its popularity.
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What is Birkenstock?
Birkenstock is a brand that even if you are not interested in apparel or leather shoes, it is not too much to say that you have heard of it or seen Birkenstock shoes at least once. Birkenstock, a German shoe manufacturer, specializes in comfort shoes with a distinctive oblong toe (a wide toe cut diagonally from the thumb to the little toe), and also offers a line of sneakers and leather shoes.
What are the characteristics of shoes by Birkenstock?
The brand also has a lineup of sneakers and leather shoes.
– Leather uppers
– Oblique toes
– Three-dimensional footbeds (insoles) made of cork
– Soft EVA soles covering the entire sole These are the main features that differentiate Birkenstock’s shoes from those of other shoe brands. In the 1980s, when they first landed in Japan, they were featured in the media as “comfort shoes” born in Germany, a medical powerhouse, and approached middle-aged people, but their unique, one-of-a-kind design, which is typical of imported shoes, caused a boom among young people. Today, the brand is one of the most famous casual shoe brands, and has established a solid position as a ” basic item ” for both men’s and women’s fashion.
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