RIMOWA has unveiled a new signature color, “Ink Blue,” for its “Original” collection—a brand icon beloved by travelers worldwide—and its “Groove” collection, the brand’s first leather bag collection launched last year. The new colors are now available at the official RIMOWA online store and RIMOWA stores nationwide.
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What Is RIMOWA’s New Classic “Ink Blue”?Inspired by Ink, Which Has Continued to Etch People’s Memories and Stories Across the Ages
Since ancient times, ink has been used to write words, draw pictures, and preserve thoughts for the future.Inspired by “ink”—which has continued to etch people’s memories and stories across the ages—the new color “Ink Blue” was born. The color scheme beautifully blends the elegance nurtured by tradition with a modern, sophisticated atmosphere.Using RIMOWA’s proprietary anodizing technology, vivid pigments are infused directly into the aluminum surface, achieving a uniform and deep color on aluminum—a material traditionally considered difficult to dye.The deep metallic sheen shifts its appearance depending on the angle of the light, further accentuating the beauty of RIMOWA’s iconic grooved design.
The 'Original' Collection in the new Ink Blue colorAvailable in three sizes, with updates throughout for improved usability
The “Original” Collection has expanded its classic color lineup to four shades with the addition of Ink Blue to the existing Silver, Black, and Titanium.The new “Ink Blue” suitcases feature a newly designed, ergonomically optimized handle and a damper mechanism that allows the case to close slowly and quietly, ensuring a more comfortable user experience. Additionally, the Flex Divider—essential for smart packing—has been updated with new specifications.The suitcases now feature a square design and include zippered storage pockets, making it even easier to organize your belongings. Like all other suitcases in the line, these new models also come with a lifetime warranty. As a lifelong partner for every journey in life, they will accompany you on your lifelong travels.
*The “Original” collection suitcaseswill be availablestarting Thursday, July 9, at theRIMOWA Official Online Storeand the Ginza 7-chome, Omotesando, and Shinsaibashi stores. They will subsequently be rolled out to RIMOWA stores nationwide.
* All suitcases purchased at RIMOWA stores or on the official RIMOWA website on or after July 25, 2022, are covered by a lifetime warranty.
The ‘Groove’ Collection in the New Ink Blue ColorTwo Crossbody Bags and a Zip Pouch That Harmonize Beautifully with the Luggage
Items in Ink Blue are also being introduced from the “Groove” collection—Rimowa’s first leather bag collection, launched last year.Crafted from soft-to-the-touch Italian calfskin, this collection features two styles of crossbody bags and a zip pouch. All of them harmonize beautifully with Ink Blue suitcases.
Denim items that match the ink blue color are also available!Bucket Hats, Packing Cubes, and Toiletry Pouches Perfect for Travel
To coincide with the launch of the new color, the lineup now includes seasonal denim accessories that match the ink blue color.New additions include a reversible bucket hat with a travel pouch made from durable denim, as well as packing cubes and toiletry pouches.
Campaign video featuring American actress Sydney LemonWith an ink-written letter and a suitcase in hand, she sets off for the blue-hued streets of Shanghai
The campaign, released to coincide with the launch of Ink Blue, features American actress Sydney Lemon.In the short film, she visits Shanghai in search of love and, guided by a beautiful letter written in ink, embarks on a fantastical journey through the city’s blue-hued landscapes—from an aquarium to a karaoke lounge. The film depicts, with a unique touch, how her trusty RIMOWA suitcase remains by her side throughout this unexpected adventure.
